GE HealthCare

Partner with business leadership to manage branding, product and/or services promotion, and partner with the business to provide functional expertise. Participate in long-term planning, and contribute to the overall business strategy. Drive customer communications program success in the areas of marketing communications, digital communications & events management. Operates with some autonomy but are typically subject to standard sales practices and procedures. The role is subject to regular review of sales results. Some judgment may be required but this is typically with guidance. May be responsible for medium-sized sales territories.

This is a remote role where you will work out of your home office. The successful candidate will need to reside in the United States.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job Description

We are looking for a Social Media Strategist to enhance our brand and build strong online communities through our various social media platforms for the US and Canada region. The successful candidate will develop and implement a comprehensive social media strategy to increase our web traffic, brand awareness, and improve marketing and sales efforts.

Key Responsibilities

• Paid Social Strategy Advisor:– Develop and implement a comprehensive social media strategy in partnership with Campaign Orchestration teams Global Marketing, and External Communications.
• Ownership of Organic and Employee Advocacy Program: Optimize US & Canada wide employee advocacy program including benchmarking of current program, strategy refresh and execution, and program optimization as needed.
• Engagement:– Boost brand engagement by strategically engaging with followers, influencers, and other relevant entities.
• Trend Analysis:– Monitor the latest trends in social media, including tools, applications, channels, and strategies to keep GE Healthcare at the forefront of industry developments.
• Analytics:– Track, measure, and analyze all initiatives to report on social media ROI. Use insights to refine strategies.
• Education:– Stay up-to-date with digital technologies and ensure GE Healthcare leverages current and emerging social media tools and platforms.
• Region-Specific Strategy:– Consider the unique needs and trends of both the US and Canada, tailoring strategies to each region appropriately.

Required Qualifications

• Minimum 5 years of experience as a Social Media Strategist or Social Media Manager.
• Hands-on experience using social media advocacy tools such as Haiilo.
• An ability to identify target audience preferences and build content to meet them.
• Familiarity with web design and publishing.
• Understanding of SEO, keyword research, and Google Analytics.
• Strong analytical skills.
• Excellent multitasking skills.
• A degree in Marketing, New Media, or relevant field.
• Knowledge of healthcare industry trends and challenges.

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership –always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

For U.S. based positions only, the pay range for this position is $85,680.00-$128,520.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location.

In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

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