Social Media Strategist
Overview
RepresentUs
Under the direction of the Director of Marketing, RepresentUs seeks a motivated and dynamic Social Media Strategist to drive the growth of our membership and small donor community. By leveraging the power of social media, the candidate will play a pivotal role in establishing RepresentUs as the premier democracy organization in the country through engaging, timely, and best-in-class content.
Responsibilities: As a Social Media Strategist, you will:
- Brainstorm and develop social media strategies for all channels to achieve organizational goals.
- Pitch and create content for TikTok, Instagram, and Facebook.
- Build plans to utilize influencer relationships to expand our movement.
- Execute day-to-day social media campaigns and strategies.
- Collaborate with the Content Director to operationalize the vision for growing social audiences.
- Draft social media plans, strategies, and messaging calendars for marketing projects.
- Write audience messaging, including social media copy, graphics direction, video scripts, and landing page copy.
- Amplify social media for partner campaigns.
- Schedule content on social channels natively and in Sprout Social.
- Proof and perform quality assurance checks on content to ensure error-free posts.
- Collect and analyze social media metrics to inform strategies.
- Work with designers and video editors to optimize content for each social platform.
- Set up brainstorm meetings for social media campaigns, create task lists, and ensure timely deliverables.
- Write copy for scripts, posts, and campaign plans as needed.
- Moderate comments on social media channels.
- Assist the team with other tasks as needed.
Skills and Experience: The ideal candidate possesses:
- Ability to quickly learn new skills.
- Deep understanding of TikTok, Instagram Reels, and video content for social platforms.
- Experience working directly with influencers to grow brands.
- High organizational skills, managing multiple projects simultaneously.
- Exceptional attention to detail, with a keen eye for spelling and grammar.
- Strong design and copywriting instincts.
- Proficiency in using publishing tools for social media platforms (Sprout Social and native tools).
- Ability to thrive under pressure and tight deadlines, ensuring campaign delivery.
- Creative thinking and problem-solving skills.
- Excellent strategic thinking skills.
Physical Requirements: This remote position requires:
- Working from a computer for extended periods.
- Regular communication via telephone, email, and in-person with stakeholders.
- Less than 10% travel expectations and eligibility for flexible work hour arrangements.
Compensation and Benefits: RepresentUs offers competitive salaries and comprehensive benefits, including health, dental, vision, wellness perks, dependent care account, professional development stipend, retirement benefit, and four weeks of paid vacation annually. This is a nonexempt position with a starting salary range of $64,000-$79,000.