Shake Shack

Reporting to the Senior Manager, Social Media the Social Media Strategist is a professional responsible for developing, implementing, and managing an organization’s social media strategy. The role involves creating and curating engaging content, analyzing social media data, and using insights to optimize performance.

Job Description

Shake Shack is looking for a dynamic, creative and experienced Social Media Strategist to join our team. This person will help lead Shake Shack’s strategic storytelling on social, embrace and create trends, and explore emerging platforms. Core responsibilities include social strategy and campaign planning, identifying social trends, and performance reporting.

This role is highly collaborative and will report directly to the Sr. Social Media Manager. Our ideal candidate is food, pop culture, and community-obsessed. They have a keen eye for trends and the ability to provide a constant stream of innovative ideas. They understand how to gather insights, create and implement a strategy, and report on results. They’re a team player, creative problem solver, and a multi-tasker that can prioritize and hit deadlines in a fast-paced environment.

This position is based in our New York City West Village office, which currently operates on a hybrid schedule of three days per week in the office.

Key Responsibilities

Social media is an ever-changing field, so although you will have some routine responsibilities, adaptability is key in this role. This list should give you a good idea of what your day-to-day obligations will be:

• Develop best-in-class social media strategies to reach and engage Shake Shack’s audiences for limited time menu offerings, partnerships, and evergreen brand campaigns
• Monitor analytics and metrics to gauge success of social media posts and campaigns
• Compile reports and recaps to share valuable insights and learnings from data and community
• Communicate relevant updates on the social space and trends
• Pitch, develop and execute innovative social-first campaigns
• Help coordinate with social media influencers and creators to promote brand awareness and create social buzz around various initiatives

Skills & Knowledge

• In-depth knowledge of social media channels and how each can be leveraged for various campaigns and goals effectively
• Finger on the pulse of culture and trends that can be shared with the larger team to identify opportunities
• Strong analytical skills to easily tap into big picture thinking when it comes to social media content, campaigns, and activations
• Ability to share creative ideas and work collaboratively to execute
• Excellent communication and interpersonal skills
• Strong attention to detail and a knack for problem solving
• Ability to adapt and adjust planned work by analyzing work demands, competing priorities, and tight deadlines; and to understand the most effective and efficient means to accomplish tasks within the parameters of the organizational structure, processes, systems, and policies

Experience

• Bachelor’s degree
• 3-5 years of relevant experience in social media marketing
• Experience with social media campaign planning

Benefits Include

• Medical, Dental, and Vision Insurance
• Transit Discount Program
• 401K Plan with Company Match
• Paid Time Off Program
• Flexible Spending Accounts
• Employee Dining Program
• Referral Bonus
• Online Training Program
• Career Development
• Corporate Fitness Discount Programs
• Choice of Global Cash Card or Direct Deposit
• In order to be eligible to work in our NYC Home Office, you must be able to provide proof of full COVID-19 vaccination upon hire. Accommodations due to disability or religious reasons will be evaluated in compliance with the law.

Pay Range – $69,215.00 – $88,265.00

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