Holley

As a Social Media Specialist, your role will support our marketing team by coordinating, executing, and reporting on social media campaigns including, but not limited to: YouTube, Facebook, Instagram, TikTok, and other Social Media platforms.

This individual should be keen on the development and execution of social media marketing strategies and creative campaigns. T his role works collaboratively with the Social Media and other Marketing Teams to support Holley’s digital and product marketing strategies. You’ll be a part of a highly talented group of marketing and web professionals.

Key Responsibilities

• Creating and managing digital marketing campaigns using Facebook, Instagram, TikTok, and other platforms.
• Reporting on campaigns and optimizing based on findings.
• Testing new features and tactics as the platforms evolve.
• Sharing platform performance and feature knowledge with upper management.
• Responding to comments/messages/mentions with accurate information and friendliness.
• Developing digital marketing plans for new products using all stages of the marketing communications funnel.
• Developing digital marketing plans for Holley Events using all stages of the marketing communications funnel.
• Identifying areas of opportunity and sharing this knowledge with both direct and senior management.

Qualifications and Education Requirements

• Experience with and knowledge of automotive performance parts.
• Experience with Facebook, Instagram, YouTube, X, TikTok and other Social Media platforms.
• A good display of photography and videography skills utilizing a cell phone or DSLR camera.
• Bachelor’s degree in marketing, communications, or similar work experience preferred.
• Experience with the following software: Photoshop, Premiere Pro, Excel, Microsoft Word, and PowerPoint.
• Excellent organization and time management skills.
• Strong written and verbal communication skills.
• Ability to communicate complex ideas and processes in a simplified manner.

Preferred Skills

• 2-3 years of equivalent work experience.
• Fundamental understanding of social media platforms and the active use of them.
• Resourceful and able to troubleshoot issues.
• Marketing knowledge preferred.
• Automotive Aftermarket knowledge preferred.
• Strong videography using a cellphone.
• Social media, photography, videography or design experience, a plus.

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