City of Fort Worth

The City of Fort Worth is one of the fastest growing large cities in the U.S. Our employees serve the needs of nearly 1,000,000 residents, promoting our values of exceptional customer experience, mutual respect, embracing our diversity, continuous improvement, ethical behavior, and accountability.

The City of Fort Worth Animal Care and Control, a division of Code Compliance is seeking a creative communications professional adept in media relations and social media development. A social-media-savvy individual with a passion for animals and the impact of timely storytelling and exceptional writing will thrive in this role. The Social Media Specialist in Animal Care and Control plays a crucial role in raising awareness about animal welfare, promoting responsible pet ownership, and facilitating the adoption of animals in need. They are instrumental in connecting the community with the services provided by the department. The selected individual will also create copy for marketing materials, public relations projects, public education campaigns, and advertising.

Minimum Qualifications: 

• Associate’s degree from an accredited college or university with major course work in Public Relations, Journalism, Marketing, Communications, or a related field.
• Two (2) years of increasingly responsible experience in social media coordination or marketing and at least one (1) year of video editing experience.
• Valid Driver’s License.

Preferred Qualifications:

• Prior experience in media, communications, or marketing roles, particularly in the context of animal welfare or animal-related organizations.
• Proficiency in creating and editing multimedia content, including graphics, photos, videos, and written materials.
• Strong skills in managing and growing social media platforms, including experience with social media analytics and advertising.

The Social Media Specialist job responsibilities include:

• Writing and developing creative and engaging multimedia content on a daily basis for Animal Care and Control’s various communication channels, including social media, websites, and print materials. This content should promote the welfare of animals and the services provided by Animal Control.
• Manage and maintain Animal Care and Control’s social media accounts, including Facebook, Twitter, Instagram, and other relevant platforms. Regularly post updates, respond to comments, and engage with the community to raise awareness about animal-related issues and events.
• Create visually appealing graphics, infographics, and promotional materials to support awareness campaigns, educational initiatives, and fundraising events. Ensure the design work aligns with the department’s and the City of Fort Worth’s branding guidelines.
• Capture high-quality photos and videos of animals in the shelter, at events, and during rescue operations. These visual materials should be used to showcase available animals for adoption, document animal-related incidents, and support public outreach efforts.
• Regularly update and maintain Animal Care and Control’s website with accurate and up-to-date information, including adoption listings, event schedules, and educational resources. Ensure the website is user-friendly and visually appealing.
• Continuously research successful best practices across animal welfare industries and look for opportunities to provide unique and engaging programs and services for the community and our stakeholders.
• Create and implement marketing strategies to increase pet adoptions. Highlight animals available for adoption through various channels, such as social media, websites, and community events.
• Develop and deliver educational programs for schools and community groups, emphasizing responsible pet ownership, safety around animals, and the importance of animal welfare.
• Monitor the performance of social media campaigns, website traffic, and other digital marketing efforts. Generate reports to track the effectiveness of communication strategies and make recommendations for improvements.
• Work closely with other Animal Care and Control staff, animal welfare organizations, and community partners to enhance the department’s outreach efforts and foster a strong, supportive network.

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