Ryan

This role will help to build brand awareness and develop and execute social media content and communications strategy for the Firm. To be successful in this role, the incumbent must have a passion for communities and social media with a solid grasp of platform best practices and emerging trends from both a branding and cultural perspective.

Why Ryan?

• Hybrid and remote work options
• Award-winning culture
• Generous personal time off (PTO) benefits
• 14 weeks of 100% paid leave for new parents (adoption included)
• Monthly gym membership reimbursement OR gym equipment reimbursement
• Benefits eligibility effective day one
• 401K with employer match
• Tuition reimbursement after one year of service
• Fertility assistance program
• Four-week company-paid sabbatical eligibility after five years of service

Duties and responsibilities, as they align to Ryan’s Key Results

People

• Assist in developing social copywriting in conjunction with marketing team to ensure accuracy and ensure optimized for the social Tone of Voice

Client

• Monitor company platforms for feedback and respond/direct as appropriate
• Measure platform metrics to advise on engaging material to build organic growth of audience

Value

• Define and implement a corporate social media strategy focused on organic growth
• Develop, implement, and execute social media strategies
• Curate, manage and own the social editorial content calendars that allows Ryan to have an always-on presences across our social channels
• Responsible for understanding platform audience behaviors, interactive trends, best practices, and digital experiences with an eye towards social communities and their behaviors to guide marketing team on content development (written, graphic and interactive)
• Conduct ongoing social media listening to keep a pulse on newsworthy content and monitor Ryan’s presence
• Strengthen Ryan’s brand awareness and consideration
• Develop POVs for emerging platforms and major news updates
• Create and document best practices, social playbooks, and how-tos for social & community management, including workflows, tools, and responsibilities
• Other duties as assigned.

Education And Experience

• A bachelor’s degree or equivalent work experience, with at least 3+ years of relevant experience in Communications Marketing and/or related fields
• Previous social media and community management experience, from managing a company/client’s social media presence to building a strong social media footprint.
• Previous experience using social media management platforms such as Hoot Suite, Sprout Social, etc.

Additional Skills And Experience

• Detailed-oriented, highly organized with the ability to manage multiple project deadlines efficiently with operational excellence
• Proactive and highly motivated; demonstrating the ability and desire to work independently and confidently, but also as part of a team
• A storyteller and copywriter with the ability to amplify a brand’s message through its social channels and beyond.
• Exceptional communication skills, both written and verbal
• Ability to stay organized and easily adapt to assignments and deadlines in a fast-paced environment.

Computer Skills

To perform this job successfully, an individual must have advanced skills in HTML, JavaScript, CSS, Google Analytics, website CMS administration/configuration, Dreamweaver, Adobe Illustrator, Microsoft® Word, Outlook, Excel, and PowerPoint. Previous experience using social media management platforms such as Hoot Suite, Sprout Social, preferred.

Certificates And Licenses

Valid driver’s license required.

Supervisory Responsibilities

This position has no supervisory responsibilities.

Work Environment

• Standard indoor working environment.
• Occasional long periods of sitting while working at a computer.
• Position requires regular interaction with employees at all levels of the Firm and interface with external vendors.

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