Social Media Specialist
Overview
Inhabit®
Bluetent is seeking a talented and experienced Social Media Specialist to join our dynamic team. As a Social Media Specialist, you will be responsible for delivering top-notch paid and organic social media advertising packages.
If you have a passion for social media, digital marketing, and vacation destinations, we want to hear from you!
What You’ll Do (Functions & Responsibilities):
- Create and manage paid advertising campaigns in Facebook Ads Manager, utilizing A/B testing, custom audiences, and excellent budget management.
- Develop, implement, and manage organic and paid social media campaigns.
- Analyze monthly KPIs, create summaries for monthly reports, and communicate results with clients during monthly calls.
- Identify areas for improvement and provide insights into social advertising initiatives.
- Work closely with the Social Media Manager and Digital Marketing Team to stay informed of new ad formats, strategies, and changes in the social advertising landscape.
- Serve as the day-to-day client counselor on social media strategy, troubleshoot issues, and provide insight into social advertising initiatives.
Qualifications:
What We’re Looking For:
- Proven experience managing social media posts for businesses on Facebook and Instagram, proficient with Meta Business Suite.
- Proven experience managing paid social media campaigns in Facebook Ads Manager.
- Experience with A/B testing and utilizing the Facebook Pixel for targeting purposes.
- Proficient in Google Analytics and ability to analyze and explain data to clients.
- Excellent communication skills – both verbal and written.
- Ability to work independently in a fast-paced environment with multiple account deliverables.
- Strong attention to detail and excellent organizational skills.
- Forward-thinking and able to identify areas for improvement month-over-month to maximize client budgets.
- Enthusiasm and passion for social media, digital marketing, and vacation destinations.
- Basic knowledge of domestic travel tendencies and the travel planning journey.
- Experience working with Google Tag Manager is a plus.
- Meta Blueprint Certifications are a huge plus.
Required:
- Minimum of 2-3 years of marketing agency or in-house Social Media experience.
- Experience creating paid advertising campaigns in Facebook Ads Manager.
- Proven experience with graphic design using Canva or similar software.
- Proven experience managing social media accounts for businesses on Facebook and Instagram.
Education Requirements:
- Bachelor’s degree preferred.
Benefits Include:
- Competitive Pay.
- Health Insurance: Medical, Dental, Vision, and Prescription Plans.
- Health Savings Accounts.
- Flexible Spending Account.
- Dependent Flexible Spending Account.
- Critical Illness.
- Accident.
- Retirement Savings Plan (401K) with discretionary company match.
- Short and Long Term Disability.
- Company Paid $25,000.00 life insurance.
- Supplemental Life and AD&D Insurance.
- Employee Assistance Program.
- Paid Holidays.
- Paid Vacation.
- Paid Volunteer Time.
- Inhabit Employee Discount Programs.
Apply Now
Job Nature
Full Time
Job Location
Wake Forest