GovCIO

GovCIO is seeking a talented and creative Social Media Specialist to join our team to execute a results-driven social strategy to help grow our online presence, engage with our target audience, and drive brand awareness.

As a Social Media Specialist, you will create and execute our social media strategy. Collaborating with the marketing team, you will create a content calendar, manage, and monitor our social media channels, and engage with our online community.

Assisting in the development of our social media marketing strategy, you will review analytics and create reports on key metrics to drive brand recognition, customer loyalty, and lead generation.

Responsibilities

• Social Media Management:
  • Manage and maintain all of our social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, etc.).
  • Collaborate with marketing team to develop and implement a social media content calendar, ensuring consistent and relevant posting.
  • Provide feedback on the social media strategy.
  • Monitor and respond to comments, messages, and mentions within GovCIO’s tone and voice on social media.
  • Review analytics and create reports on key metrics
• Content Creation:
  • Write high-quality, succinct original copy for social media posts and promotional campaigns.
  • Ensure content is consistent with our brand, messaging and product goals, and drives engagement and conversions.
  • Assist in the creation and editing of written, video, and photo content
  • Attend events and produce live and post-event social media content
• Audience Engagement:
  • Foster and grow our online community by interacting with followers, customers, and industry influencers.
  • Monitor and analyze social media performance metrics to optimize content and engagement strategies.
• Paid Advertising:
  • Assist with paid advertising campaigns on social media platforms.
  • Monitor ad performance and make data-driven adjustments to improve ROI.
• Social Media Trends and Research:
  • Stay up to date with the latest social media trends and algorithms.
  • Conduct market research to identify opportunities for growth and new platforms to explore.

Qualifications

Required Skills and Experience

• Bachelor’s degree in marketing, communications, or a related field (or commensurate experience).
• Required: 2 plus years’ experience as a Social Media Specialist or similar role.
• Comprehensive understanding of social media platforms and best practices.
• Excellent written and verbal communication skills.
• Ability to analyze and interpret social media performance data.
• Strong organizational skills and attention to detail.
• Self-motivated and able to work independently and as part of a team.
• Understand the nuances and timing for changes to tone and style
• Detail-oriented approach with ability to work under pressure to meet deadlines
• Impeccable time management skills with the ability to multitask
• Ability to understand historical, current, and future trends in the digital content and social media space
• Excellent social listening skills
• Passion for social media and proficiency with major social media platforms and social media management tools
• Strong copy-writing and copy editing skills

Apply Now