American Honda Motor Company

The Social Media team is seeking a multi-faceted individual who can create and execute social media strategies to build community, long-standing relationships with consumers and ultimately support sales.

This person will have responsibilities at several parts of the social media’s involvement in the customer experience. The ideal candidate will have demonstrated expertise with 1:1 consumer engagement communications strategies and the ability to lead social content production for highly-visible corporate social media channels.

Responsibilities Include

• Oversee the full Acura/Honda editorial calendar, including 400+ pieces of unique content for both organic and paid programming
• Serve as final approver of Honda’s editorial calendar, providing key checks and balances for all contributors and final post approvals
• Drive social media content strategy including caption copy, publishing considerations for all social media platforms including Instagram, LinkedIn, Facebook, TikTok, Pinterest, Snapchat and other emerging platforms
• Play a key role in brand campaign work, focusing on best-in-class strategies to activate consumers across the marketing funnel
• Lead all auto social support with advertising, regional, experiential, and PR initiatives, collaborating with multiple internal and external partners
• For paid social in particular, support strategic development and execution of creative built for a variety of audiences
• Supervise all 1:1 customer engagement for AHM social channels across 50 communications touchpoints (e.g. DMs, public comments on Instagram, LinkedIn, Facebook, Threads, Twitter, TikTok, Pinterest, Snapchat) in which customers will choose to engage with the brand
• Review, edit and approve an average of 100 1:1 customer responses a day on vehicle and community related topics, maintaining a response time of less than 1 business hour
• Oversee a community moderator, approving their interactions with consumers, fans and detractors
• Act as the main point of contact for the customer service team ensuring messaging is cohesive and risks are co-mitigated
• Collaborate with multiple internal departments (legal, customer service, regional marketing, corporate communications, PR, and marketing) to address consumer questions, and escalate issues that pose brand risk
• Synthesize insights from consumer engagement for content and moderation strategies
• Directly liaise with vendors to support creative & strategic execution, including: drafting briefs, proposal analysis, and day-to-day comms throughout execution
• Support the identification of new vendors for production and strategy

Who We Are Seeking

We are looking for qualified people and diverse background and experiences, open minds, and a disciplined work ethic, to bring the future to Honda.

Required Work Experience

• 5 years of experience in social media for a company, preferably a consumer brand
• Expertise in how each social platform works from a brand marketing perspective
• Significant experience in bringing a large, multi-platform campaign to life in partnership with other internal stakeholders
• At least 2 years of experience in writing in the voice of a large consumer brand across all social platforms
• Experience in social-first content production specifically for mobile news feed content

Required Education

• BA / BS in marketing, communications or related work experience

Desired Skills

• At least 2 years using an advanced social media management tools for scheduling and analytics
• Ability to support a fast-paced project team with flexibility and to support needs of project leaders in a functional area
• Strong communication skills (written, verbal and visual) with excellent attention to details
• Strong problem solving skills
• Proven ability to handle sensitive information with discretion and professionalism
• Ideal candidate will also be fluent in Spanish (written and oral)

What differentiates Honda and makes us an employer of choice?

Total Rewards

• Competitive base salary $ 70,400 – $ 105,600
• Pay will be based on several variables that include, but not limited to geographic location, work experience, education, etc.
• Annual Bonus
• Industry-leading Benefit Plans (Medical, Dental, Vision)
• Paid time off, including vacation, paid holidays, sick time, and personal days
• 401K Plan with company match + additional contribution

Career Growth

• Advancement opportunities
• Career mobility
• Education reimbursement for continued learning
• Training and Development programs

Additional Offerings

• Wellbeing program
• Community service and engagement programs
• Product programs
• Free drinks onsite

Critical Competencies: Results Orientation, Leading with Purpose, Business Acumen, Service Mindset, Developing Self & Others, Ethics & Integrity, Diversity & Inclusion

Apply Now