Social Media Specialist

Schell Games

Schell Games is a leading game development company in the United States, specializing in education and entertainment games.

They are currently seeking a Social Media Specialist to work on community campaigns for their original games across various platforms.

Here are the key details of the role:

Responsibilities:

Campaign Development: Develop and implement campaigns that align with the overall strategic product marketing efforts to build and nurture online communities.
Promotions and Events: Plan and execute promotions, events, competitions, and other programs to grow gaming communities and boost brand engagement and awareness.
Social Media Management: Manage multiple game-related social media channels, each with its own unique voice and brand guidelines. Platforms include Discord, Twitter, Facebook, and more.
Content Creation: Develop image and video assets to support social campaigns.
Community Engagement: Act as the voice of online gaming communities, bringing their concerns, needs, and desires to the wider Schell Games product and marketing team for insights.
Moderation: Moderate online and offline conversations with the community.
Coordination: Coordinate with Marketing, Product, and Development Teams to ensure brand consistency and communicate important messages to the community through various mediums.
Community Moderators: Manage and lead small teams of volunteer community moderators on Discord (multiple servers).
Data Analysis: Use platform-specific measurement tools to create reports on the success of campaigns and find ways to improve metrics through testing and new initiatives.

Requirements:

Minimum of three (3) years of experience working with an online community or managing social media platforms or communities for brands.
Must be located in the Pittsburgh area for the role, with a local hybrid schedule option available.
Strong interpersonal skills and the ability to work collaboratively in a team.
Attention to detail and the ability to manage multiple campaigns independently.
Proficiency in Adobe Creative Suite and Canva for image and video creation.
Excellent understanding of popular social networks and their best practices.
Experience using digital marketing scheduling tools like Sendible and Hootsuite.
Strong work ethic, driven, and proactive with a passion for games.

Desired Skills:

Associate’s Degree, Bachelor’s Degree, or equivalent education is strongly preferred.
Experience using project management tools such as Monday.com, Trello, and Jira.
Game and/or Entertainment industry experience is welcome.
Familiarity with current game industry trends and communities.
eSports and partnerships knowledge is a bonus.