Tuba City Regional Health Care Corporation

The Social Media Specialist role at Tuba City Regional Health Care Corporation (TCRHCC) is a crucial position within the Office of Communication team.

This specialist is responsible for managing the organization’s social media presence, creating engaging content, and executing social media and content marketing strategies. Here are some key responsibilities and qualifications for this position:

Key Responsibilities:

• Content Strategy: Develop and execute a content strategy that aligns with TCRHCC’s mission and engages its community across various social media platforms, including Facebook, Instagram, and Twitter.
• Content Creation: Create compelling content, including written and visual materials, such as blog posts, videos, and graphics, to inform and engage the target audience.
• Team Coordination: Collaborate with the Communications team to ensure integration of social media communication efforts across the health system.
• Monitoring and Reporting: Regularly monitor and report on social media efforts to ensure organizational priorities are met and online reputation is managed effectively.
• Copywriting: Write copy for social media platforms, campaigns, and the health system’s blog.
• Influencer Engagement: Research, organize, and execute strategic coordination with other social communities and influencers outside TCRHCC.
• Trends and Opportunities: Oversee social media platforms to identify trends, opportunities, and relevant issues and facilitate service recovery when needed.
• Training and Guidelines: Create social media best practice guidelines and training materials for employees to ensure responsible and effective social media use.
• Compliance: Comply with TCRHCC policies and procedures while handling job functions and assignments.

Qualifications:

Education: Bachelor’s degree in Communications, Marketing, Journalism, Graphic Design, or a related field.

Experience:

• Minimum of one (1) year of experience in graphics design, marketing, social media management, or public relations.
• Minimum of one (1) year of experience in marketing or public health communication and/or social marketing.

Other Skills and Abilities:

• Strong analytical skills and ability to use data for decision-making.
• Proficiency in social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) and social media management tools.
• Knowledge of the healthcare industry and community.
• Excellent verbal, written, and interpersonal communication skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Proficiency with Microsoft Office applications, Adobe Creative Suite, and other desktop publishing tools.

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