Southern Bancorp

The Social Media Specialist is responsible for Southern Bancorp’s social media activities, which include owned and paid social media planning, content creation, analyzing performance metrics, and staying current with emerging social media trends.

This role develops and implements social media strategies that align with our brand’s objectives and engages our target audience. The Social Media Specialist must be able to create consistent, meaningful content on all social media platforms as well as act quickly and professionally to respond to any customer comments posted on social media.

Responsibilities

• Supports the development, implementation, and coordination of social media channels, monitoring, and engagement action plans.
• Build and execute social media planning through research, messaging, and audience identification.
• Create and implement social media marketing plan and editorial calendar.
• Write, develop, and strategize online content production and scheduling.
• Manage company social media pages and profiles.
• Grow online social media presence to increase followers and increase customer loyalty.
• Monitor, moderate, and respond to audience comments to manage brand reputation, build engagement, address customer service issues, and cultivate the Southern Bancorp brand.
• Support online reputation management.
• Assist with social media paid advertisement strategy and help manage all digital advertising campaigns, testing, and implementation.
• Collaborate with the department’s overall web and digital efforts to create omni-channel campaigns.
• Ensure all organic and paid content follows bank regulatory and compliance guidelines.
• Maintain awareness and education of current social media trends for the use of new features and platforms.
• Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes.
• Collaborate with marketing colleagues and other departments to ensure social media initiatives support marketing objectives.
• Support Customer Relationship Management software

Education And Experience

• Bachelor’s degree in marketing, communications or related field; or equivalent experience
• 1-3 years of experience building brand awareness through social media platforms including LinkedIn, Twitter, Facebook, YouTube, and Instagram

Other Skills And Abilities

• Familiarity with social media management, tracking, and listening tools
• Intermediate knowledge of web design, web development, and best practices
• Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns
• Continuous learner who will keep pace with evolving trends
• Motivated and organized self-starter with strong attention to detail and the ability to manage multiple priorities
• Strong written and verbal communication skills
• Google Ads & Analytics Certification a plus
• Experience with Adobe Creative Suite programs, such as Illustrator, InDesign, Photoshop, etc., or equivalent a plus
• Video editing and podcast skills a plus

What We Offer Our Employees

A positive impact on Your Future:

• 401(k)/Roth plan with immediate eligibility and employer match up to 6%
• Employee stock ownership plan
• 1% employee home loan
• Credit and housing counseling as well as free financial education tools available to customers and employees

Benefits To Improve Your Health

• No deductible medical insurance plan
• Dental and vision insurance
• Employer paid life and long-term disability insurance
• Flexible Spending Accounts

The Opportunity To Nurture Your Well-being

• Paid holidays and paid time off
• Bonus plan
• Opportunity for merit raises
• Employee reward and recognition programs
• Community service opportunities

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