Ocean Associates

Ocean Associates, Inc. (OAI) is seeking an individual to provide support to National Oceanic and Atmospheric Administration (NOAA), National Marine Fisheries Service (NMFS), West Coast Region. OAI supplies personnel support services on contract to government and industry clients for marine fisheries and protected species.

Experience: Bachelor’s degree from an accredited college or university with a major in a related field of study and at least seven (7) years of experience as a product and social media manager or in a similar position.

Qualifications:

• Expertise in managing business, non-profit, or government agency presence on Twitter, Facebook, Flickr, and other social media platforms.
• Working knowledge of search engine optimization, keywords, Google Analytics, and social media metrics.
• Ability to develop and publish new content for social media audiences, including narrative text, infographics, photos, video, etc.
• Knowledge of current trends in online media and the ability to translate that knowledge into recommendations for responsive content.
• Experience in building repositories, managing, and maintaining photo files.
• Excellent written and verbal communication skills.
• Ability to work effectively both individually and collaboratively in a team/group setting.
• Ability to receive constructive feedback and implement appropriate action.

Responsibilities:

Product Management:

• Collaborate with program staff, graphic designers, and the Communications branch chief to conceive, design, review, and support visual communication products such as brochures, reports, infographics, signage, etc.
• Guide product development to meet desired communication goals and objectives.
• Work with staff to ensure necessary timelines for distribution, printing, etc.
• Collaborate with graphic designers to evaluate and implement any needed changes to product scoping and design procedures to increase efficiency and effectiveness.

Social Media and Digital Community Management:

• Collaborate with scientific and management staff to develop multimedia content for web and social media related to NOAA Fisheries WCR science, management, and conservation work.
• Utilize the latest digital techniques to integrate written and visual content to convey complex scientific and technical information.
• Recommend strategic digital platforms and strategies to maximize outreach performance using the web and social media.
• Oversee social media content creation, including creating and maintaining a production schedule, considering input from staff and managers, coordinating with internal and external partners, and distributing content.
• Evaluate social media performance through appropriate analytical tools, develop quarterly reports, and make proposals to improve performance as appropriate.
• Maintain social media accounts and ensure that quality guidelines are met and projects are completed on time.
• Provide guidance and best practices to regional staff to increase the quality and quantity of social media posts.
• Maintain stakeholder email listserv accounts through Government Delivery, ensuring that quality guidelines are met and projects are completed on time and properly reviewed.
• Provide guidance and advice on best practices to regional staff regarding the use of stakeholder email listservs to enhance the quality of digital engagement.
• Produce reports on email stakeholder listserv impact, including recommendations for improvement.

Other Duties:

• Social media posts, as needed.
• Stakeholder communications through Government Delivery.
• Create infographics and visual communication products (fact sheets, presentations, brochures, flyers, outreach materials).
• Generate graphics to support website feature stories.
• Maintain and catalogue photo and video files.
• Develop, authorize, and execute longer-term social media campaigns that maximize outreach performance.
• Produce reports on social media outreach impact, addressing WCR strategic priorities, and offering recommendations for improvement.
• Anticipated travel.

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