GN Group

The Social Media Specialist is responsible for proactively developing and implementing custom content on social media, as well as managing social media contests.

This role acts as a liaison between digital marketing teams, creative teams, and stakeholders to produce content that increases brand awareness, traffic and leads to client websites and social media channels. Additionally, the Social Media Specialist is responsible for social media strategy and working with stakeholders to incorporate that strategy into larger marketing plans.

We’re seeking a candidate who will be a great cultural fit. Audigy’s Digital Media Team values exceptional customer/client service, positivity, professionalism, and generous-spirited teamwork. We work together and support each other and our clients every day.

This is a hybrid position requiring work in-office at least two days per week.

Pay range is $27.00 – $29.00 per hour

ESSENTIAL FUNCTIONS:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Build, manage, and optimize lead-generation campaigns on Facebook.
• Write social media content, in both long and short form, to attract new followers and engage current followers. Partner with the Content Specialist to develop and deploy social content calendars.
• Conduct social content calls and maintain active relationships with clients.
• Work with stakeholders to develop and refine social strategies. Work in tandem with Marketing Managers to incorporate strategic recommendations into larger marketing plans.
• Use data to analyze what’s working and what’s not, and reinforce or refocus key messages accordingly.
• Create and implement a social advertising strategy that meets clients’ marketing goals, including ad and landing page development.
• Conduct training calls for clients on digital programs as requested by stakeholders.
• Improve clients’ online profiles by developing strategies to drive positive reviews and address negative reviews.

COMPETENCIES (knowledge and skills needed for this position):

• Strong verbal and written skills
• Basic understanding of SEO (social media, content, etc.)
• Excellent customer service skills
• Strong organizational skills necessary
• Ability to work both independently and collaboratively, to embrace change and to adapt accordingly
• Ability to work on multiple programs, initiatives, and tasks in a constantly changing and nuanced environment
• Familiarity with social platforms and how they are used for marketing
• Experience using Facebook Business Manager

DESIRED EDUCATION & EXPERIENCE:

• 2-3 years’ experience in social media marketing

Preferred Experience

• Experience using Sprout or other social scheduling software
• Familiarity with Adobe Suite or other design software
• Experience in developing social content strategies and calendars
• Experience working with clients in an agency setting
• Case management using Salesforce
• Project management experience using Workamajig or similar platforms
• Experience working in a health care-related environment is a plus

Preferred Education

• Bachelor’s degree in marketing, public relations, communications, or equivalent
• Meta Certification is a plus

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