Assurant

As the Social Media Marketing Associate you will be a key member of the Digital/Omnichannel Marketing team within Enterprise Marketing Services.

In this role, you will be responsible for the execution of our social media strategy. You will help scale social advocacy across Assurant, leveraging brand content and the authentic voices of our associates and leaders to support brand awareness, demand generation, talent acquisition, and enterprise programs. This role will also be responsible for developing engaging social content, optimizing our company pages and other key social initiatives.

Job Responsibilities

40% – Lead & Develop Assurant’s Social Advocacy Program

• Develop Assurant’s global social advocacy strategy & manage the day to day of the program, with a focus on on-boarding, training, adoption, usage & support.
• Manage the content development and curation for our advocacy programing – in partnership with communications & key line of business leaders.
• Manage & own the relationship between Assurant & our social advocacy partner.
• Develop & implement a comprehensive and evolving white-glove training plan for Assurant leaders (across regions & lines of business).

30% – Support Growth of Social Media COE

• Helm end-to-end content development for some social campaigns by collaborating with Marketing Services, providing feedback and edits, and working with internal stakeholders for approvals.
• Assist with scheduling and publishing social media content across various platforms, ensuring consistency and adherence to the content calendar.
• Participate in the development of social media marketing strategies, contributing ideas and insights to enhance overall effectiveness.
• Monitor social media channels for trends, conversations, and opportunities to engage with the audience.
• Help with the continuous evaluation of our social marketing tech stack.

20% – Analytics, Reporting & Recommendations

• Provide recommendation-focused reporting for the social advocacy program to show program effectiveness & highlight areas of improvement and growth
• Monitor & analyze organic posting data, pulling out key metrics and providing insights into our social performance and opportunities for growth.
• Work closely with Digital Marketing Analytics Manager on monthly/quarterly LOB reports

10% – Admin

• Run regular audits to maintain the health of our social media channel and pages: user management, integrations, page-level optimizations, updated imagery, etc. and work to implement necessary changes and updates.
• Help maintain Monday.com updated and social projects moving, in collaboration with rest of digital/omnichannel team.
• Engage in the digital asset management tool, organizing and maintaining a library of visual and multimedia content relevant for social advocacy.

Basic Qualifications

• 1+ years of relevant experience in marketing or communications, with direct social media marketing experience.
• 1-3+ years of experience using advocacy platforms.
• 1+ years working in social media platforms such as FB, X, LinkedIn & Instagram.
• 1+ years working with social media scheduling tools, like Sprinklr, social advocacy tools, like Seismic, and task/project management tools, like Monday.com.
• Bachelor’s degree in Marketing, Social Media, Communications, Public Relations, English or equivalent work experience.

Preferred Skills

• Previous experience in social media marketing, advocacy or community management
• Excellent communication skills, both written and verbal, with a keen ability to craft engaging content and foster meaningful conversations.
• Relationship-building skills with the ability to connect with diverse audiences and cultivate brand advocates.
• Analytical mindset with the ability to interpret data, track campaign performance, and derive actionable insights.
• Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects and priorities effectively.
• Excellent program management, organization and presentation skills
• Proficient in copywriting, editing and proofreading social content
• Understand the longer-term landscape for social business and introducing innovative ideas to enhance the brand and support campaigns
• Creative thinker with a passion for storytelling and driving positive change through digital advocacy.

Pay Range: $47,100.00 – $77,700.00

Any posted pay range considers a wide range of compensation factors, including candidate background, experience and work location, while also allowing for salary growth within the position.

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