First American

Join a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for nine consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

What We Do

In this new role, the Social Media Manager will build and nurture the Direct Title Group’s brand community as part of the enterprise marketing strategy. Responsibilities include strategy development, campaign planning, content development, project management, community engagement, employee advocacy and analytics. This role involves collaborating across teams to understand the social media landscape and facilitate content contributions from subject matter experts.

This role is remote for out of area candidates. For local candidates to the Santa Ana, CA office, this role would be Hybrid.

What You’ll Do:

Campaign Planning and Execution

• Bring brand positioning to life through social: Execute social marketing framework for enterprise campaigns and initiatives. Understand local market objectives and priorities to customize for local usage and optimization.
• Develop, execute, and manage separate paid and organic community growth and engagement strategies in alignment with brand objectives across multiple social media channels.
• Work with division leadership to brainstorm and develop content and campaign ideas from the ground up.
• Own, maintain and effectively communicate campaign and content calendars and ensure content approval process is followed.
• Ensure alignment and integration of social campaigns with other key marketing channels such as SEO, email, website, cross-divisional and PR.

Social Content Development

• Ability to produce and curate various content material and formats appropriate for enterprise, divisional, and employee-level distribution, cultivating engaged social audiences.
• Creates content that aligns with audience, brand, campaign and/or channel strategies.
• Demonstrates excellent writing/editing skills by creating original content and campaigns that are engaging, concise, and aligned with social and ad platform best practices.
• Works with the internal creative agency to produce visual elements to support social messages.
• Use social strategy (including brand voice & style guides) to plan content that will reach and resonate with target audiences conducting A/B testing.
• Develop toolkits, resources, and templates to help business unit marketing teams understand social channel nuances and drive efficiencies in the content creation process.
• Proactively seek ways to innovate based on social platform capabilities and strengths.

Community Management

• Manage divisional social channels including LinkedIn, Facebook, Instagram and YouTube.
• Monitor community discussions daily, route customer inquiries accordingly, and engage to ensure First American provides a responsive online presence.
• Track community activity/metrics and identify opportunities to improve the channel experience for our audiences.
• Serve as the SME for social media channels and the community platform.

Social Media Reporting

• Tracking community engagement, activity, and content performance via social media analytics.
• Continuously monitor and report organic and paid content performance, fine-tuning tactics to optimize engagement and customer experience.
• Prepare reports to deliver insights regularly (weekly, monthly, quarterly, ad hoc) that guide content development, engagement practices, amplification efforts, business actions, audience trends, competitive information, and ongoing community management improvements.

Best Practices and Training

• Share our social marketing best practices across the division and regional marketing leaders.
• Work alongside the group marketing leadership to develop social media training and deliver it to divisional marketing managers, teaching and presenting in a digestible manner.

What You’ll Bring:

• Efficient Organization and Flawless Execution: Attention to detail, accuracy in data management, great writing and presentation skills are necessary, as well as excellent communication abilities. Organization and prioritization skills are imperative. The ability to track projects, conversations and deliverables across different functions and teams at once is needed.
• 3+ years of social media experience in a B2B environment in marketing, communications or related field.
• 2+ years working with various social media technology stacks (employee advocacy, social media management solutions, business manager, paid advertising, etc.)
• Proven experience implementing social marketing campaigns for big brands. This person will have shown the ability to work with the culture of big, complex organizations.
• Creative thinking – ability to develop, edit and proofread content. Writing samples will be requested.
• Strong technical understanding of and interest in the major social media channels along with their best practices in a business setting including LinkedIn, Facebook, Instagram and YouTube.
• Exercises good judgement – ability to quickly assess a situation for risk and escalate/involve others before making decisions.
• Ability to adhere to marketing and brand guidelines.
• Pivots positively to ever-changing social and business environments.
• Understands and models company and department culture.
• Teamwork and collaboration – ability to partner with peers to accomplish projects.
• Organizational skills and the ability to multi-task. Must enjoy fast paced, dynamic work with quick turn-around time on projects.

Pay Range: $63,540 – $112,960 Annually

This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.

What We Offer

By choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it’s the right thing to do, but also because it’s the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.

Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.

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