Siteimprove

Siteimprove is seeking a dynamic and experienced Social Media Manager to join our team. The ideal candidate is passionate about digital marketing, and social media trends, and has a proven track record of driving engagement across various platforms. As a Social Media Manager at Siteimprove, you will play a crucial role in enhancing our online presence, building brand awareness, and driving customer engagement.

In this role, you will drive the editorial direction of all our social media channels, developing and planning content on a global level, which can then be adapted to meet local needs. You will take charge of managing the creation of keyword-focused content and optimizing our existing archive of material to contribute to the growth of our organic search traffic.

What You Will Be Doing

• Develop and implement a comprehensive social media strategy aligned with Siteimprove’s overall marketing objectives and report on/own follower growth, engagement, and referral traffic.
• Identify key social media trends and opportunities for innovation.
• Create compelling and shareable content for various social media platforms, ensuring consistency with Siteimprove’s brand voice and messaging.
• Engage with the online community, responding to comments, messages, and mentions promptly and professionally.
• Foster a positive and interactive online community around Siteimprove’s products and services.
• Plan and execute social media campaigns to promote product launches, events, and other marketing initiatives.
• Monitor social media analytics to measure the success of campaigns and identify areas for improvement.
• Prepare regular reports on social media performance for internal stakeholders.
• Work closely with the marketing team to align social media activities with broader marketing strategies.
• Collaborate with other departments to gather content and ensure consistent messaging.
• Create LinkedIn posts for the Executive Leadership team illustrating Siteimprove’s strategy from a relatable leadership perspective.
• Inspire employees across Siteimprove to leverage relevant content and engage across social networks.

What We Will Require Of You

• 5+ years of proven experience as a Social Media Manager or similar role.
• In-depth knowledge of social media platforms, trends, and best practices.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to think outside the box.
• Strong analytical skills and the ability to interpret data to drive decisions.
• Familiarity with social media management tools.
• Bachelor’s degree in Marketing, Communications, or a related field.

What We Will Love About You

• Martech, B2B, and/or SaaS experience may be helpful
• Experience with emerging platforms and growing net new followings
• Experience collaborating with editorial, design, and integrated marketing teams to promote special projects and product launches is a bonus

Salary: $79,500 – $115,500 a year

Base pay will depend on the position, individual qualifications, market, and other operational business needs.

Apply Now