On Campus Marketing

The Social Media Manager is a passionate marketer who will drive our brand voice through social media channels.

The Social Media Manager brings the perfect combination of creative passion and process management to bear, taking hands-on ownership in designing social media strategies to support marketing objectives.

He or She will be the company’s point person for social media with responsibilities ranging from publishing, moderating and measuring content – backed by a detailed editorial calendar – to writing copy and serving as creative lead for social channels. This individual will also be OCM?s lead innovator in the space, researching and applying the latest best practices, insights, research and toolsets.

This position reports to the Senior Director of Marketing. We are seeking candidates local to the Ewing, NJ area (Greater Philadelphia Region). We currently work in office part time.

Responsibilities:

• Develop and implement social media campaigns across all platforms (Facebook, Instagram, Twitter, Pinterest), supported by a detailed calendar and internal processes that involve and inform internal stakeholders
• Work closely with creative team, often developing content hands-on, to ensure social media leads OCM?s Brand presentation to a mixed audience of college-bound high school seniors and current college students, as well as their parents and families
• Implement, present and maintain reporting per platform, partnering with the leadership team and cross functional partners to identify a set of KPI?s and measure progress toward goals
• Identify, evaluate and recommend tools that power social media content and paid social advertising
• Drive a company culture of outstanding verbal and written communication, with meetings and processes focused on clear goals, articulation of options and data-driven decisions.

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