Grifols

The Social Media & Content Manager will oversee the growth strategy across organic social media channels and build engagement with the Grifols donor base across all digital channels. You will develop, distribute, and measures content effectiveness across multiple vehicles. The position will drive engagement with our donor base, developing content to provide a clear understanding of Plasma Donation and the lifesaving therapeutics derived from plasma donations. This position will report to the Associate Director of Acquisition & Retention, playing a key role in advancing our digital marketing strategy and execution.

Primary Responsibilities

• Strategy Development: Develop and execute a holistic social media and content strategy across all platforms, with a goal of increasing brand awareness and driving new donor acquisition. Identify emerging trends, platforms, and technologies to ensure Grifols Plasma is relevant across all digital marketing channels.
• Content Creation and Management: Manage all content and creative development for organic, owned and paid media channels, including social, video, display, CRM (email, push, mobile), influencers and website.
• Social Media Management: Develop a strategy and distribute original content across social media accounts. Create reports based on engagement, give recommendations, and update the strategy based on metrics.
• Campaign Management: Own campaign planning and execution. Partner with the broader marketing team to develop a campaign calendar focused on key events, holidays and trends within the event planning industry. Execute cohesive campaigns across organic social channels.
• Work closely with full Marketing team to strategize and align on content calendar for maximum audience engagement.
• Develop an SEM/SEO strategy that aligns to and exhibits the brand positioning and accelerates traffic to the Grifols website
• Drive all steps of writing/content projects from concept, approval, and execution, all the way to the evaluation and measurement of each project’s success
• Experience managing projects from concept to final delivery with the ability to meet tight deadlines and prioritize workload.
• Up to 25% travel required

Knowledge, Skills, And Abilities

• Strong writing, editing and verbal skills with ability to engage an audience and attention to detail
• Proven track record of creating engaging content for Reels, Stories, YouTube shorts, and TikTok.
• Expertise in platform-specific tools, features, formats, standards, user behaviors, and best practices with an understanding of how to apply them to achieve performance goals.
• A strong knowledge of social media platforms and trends
• Experience driving SEO & SEM optimization, especially in direct to consumer, retail or e-commerce industry
• Results oriented with a proven track record of setting and hitting KPIs
• Proven skills in problem-solving, organization and priority setting
• Ability to thrive in a fast-paced, startup environment
• Positive outlook, collaborative spirit, able to work well within a team and independently.
• Ability to maintain a composed and professional demeanor.
• Eager to learn new skills and adapts quickly.

Education And Experience

• Bachelor’s Degree or equivalent experience
• 5+ years experience in a content marketing role and a demonstrated track record working in multimedia environments

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