UFP Industries

Are you a self-starter with an innovative mind? Here at UFP, we are always looking for opportunities to set ourselves a part from our competitors. Apply now to let your voice be heard and get your creative juices flowing!

As a Social Media Manager, you will be responsible for developing, implementing, and managing our organization’s social media strategy. Your goal is to enhance brand awareness, drive engagement, and foster a positive online presence. This role requires a deep understanding of social media platforms, content creation, community management, and analytics.

Key Responsibilities

• Social Media Strategy:
• Develop and implement a comprehensive social media strategy aligned with overall marketing and business objectives.
• Define key performance indicators (KPIs) to measure the success of social media campaigns.
• Content Creation:
• Create, curate, and manage engaging content for various social media platforms, including text, image, and video content.
• Collaborate with the marketing team and graphic designers to ensure content aligns with brand guidelines.
• Community Management:
• Monitor and engage with the online community, responding to comments, messages, and mentions across social media channels.
• Foster a positive and interactive online presence, building and maintaining relationships with followers.
• Campaign Management:
• Plan and execute social media campaigns and promotions to drive brand awareness, user acquisition, and engagement.
• Coordinate with other teams to align social media efforts with overall marketing initiatives.
• Analytics and Reporting:
• Track, analyze, and report on social media performance using analytics tools. Use data insights to optimize content strategy and improve overall social media effectiveness.
• Trend Monitoring:
• Stay current with social media trends, platform updates, and industry best practices.
• Identify opportunities for innovation and integration of emerging platforms.
• Collaboration:
• Collaborate with cross-functional teams, including marketing, content creation, and design, to ensure a unified brand voice across all channels.
• Social Media Advertising:
• Plan and execute paid social media advertising campaigns to support marketing objectives.
• Monitor ad performance and adjust strategies based on results.

Qualifications

• Bachelor’s Degree in Marketing, Communications, or a related field.
• 5 Years of proven experience as a Social Media Manager or similar role.
• In-depth knowledge of social media platforms, trends, and best practices.
• Strong writing and communication skills.
• Experience with social media management tools and analytics platforms.
• Creative mindset with the ability to think outside the box.
• Excellent multitasking and organizational abilities.

Advantages

• Certification in social media marketing or related field.
• Familiarity with SEO principles and content marketing strategies.
• Experience in crisis management and handling negative online interactions.

Apply Now