Northern Rivers Family of Services

Responsible for identifying, assessing, and providing support to the development of new business opportunities that enable the agency to remain competitive and grow in new market areas.

This includes involvement in strategic planning with agency leadership and stakeholders to identify emerging trends. This position requires a keen awareness of organizational growth initiatives and opportunities related to existing and emerging markets and target customer segments, as well as the agency’s potential to meet customer needs with a program or service. Serves as a resource in the creation of proposal strategies and persuasive content, analysis of opportunities and RFPs, and effective collaboration with external partners.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Plans and implements promotional campaigns in pursuit of business opportunities that align with strategic plan to grow and sustain the agency.
• Implement and manage search engine marketing (SEM) and social media prospecting and retargeting campaigns with proper tracking codes and parameters through leading bidding platforms
• Develops and implements marketing communication strategies as they relate to public information and other programs.
• Overall responsibility for brand management and corporate identity .
• Develops and implements marketing communication strategies as they relate to promoting public awareness of the agency and its offerings .
• Produce valuable and engaging content for online and social media to attract and convert target groups
• Monitors and reports on effectiveness of marketing efforts and communications. Create dashboards for ongoing analysis of results.
• Work collaboratively across the agency to synthesize and analyze issues that lead to strategic and operational insights.
• Analyze and recommend opportunities for new business growth and develop strategies in imaginative and functional ways that add value to agency programs and services.
• Lead and participate in cross-functional teams and build relationships with key internal and external partners and stakeholders.
• Direct the activities of Marketing and Public Relations Manager(s) and model competency in all areas of the Business.
• Act as liaison to funding agencies as needed.
• Participate in internal marketing efforts and content creation (social posts, blogs, etc.) and remain up to date on current trends while continuing to bring fresh thinking to the content.
• Test new ads, landing pages and tactics on an ongoing basis to improve overall campaign conversion
• Employ resourceful, creative thinking and an ability to anticipate business needs with the expectation to work 5+ months in advance of creative deployment, while remaining flexible to implement in-moment changes to content calendar or creative execution.
• Engage and monitor the services of external consultants as required to secure new business.
• Conduct research or direct others to conduct research to monitor trends, direct the course of a project, or answer key business decisions.
• Lead ad hoc assignments, as assigned, to support key agency initiatives.
• Other duties as assigned.

EDUCATION and/or EXPERIENCE

Bachelor’s degree (BA/BS) from four-year college or university required. Master’s degree preferred. Seven to ten years’ related experience required.

Benefits

• Health care package: medical, dental, and vision
• Tuition reimbursement
• Paid time off
• Holiday Pay
• 401 (K) plan
• Life Insurance
• Loan repayment assistance
• Free training/CEU opportunities

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