VA Dept of Transportation

As a Social Media Manager, your responsibilities will include:

• Serving as the agency’s social media subject matter expert.
• Cultivating VDOT’s voice on social media to increase positive sentiment.
• Administering analytics-driven social media tactics and strategies to meet business objectives.
• Developing, executing, tracking, and optimizing social media strategies (including paid social media advertising) to grow an audience, boost engagement, build a community, and increase web traffic.
• Working on digital design and creative content development.
• Keeping up-to-date on best practices and the latest trends in digital marketing.
• Demonstrating superior written and verbal communications skills.
• Managing communications project management and the development and implementation of marketing and communications strategies and tactics.
• Interfacing with reporters on social media.
• Participating in 24/7 on-call emergency communications and responding to intermittent and unexpected issues that may occur during and result in work activity outside of standard work hours.

Minimum Qualifications:

• Highly creative with up-to-date knowledge of industry best practices and the latest trends in digital marketing and social media.
• Advanced knowledge and demonstrated experience in strategic communications planning.
• Skills in effectively communicating with diverse groups and with the media, as well as news writing/editing and the use of AP style.
• Ability to write timely, creative, and engaging content tailored to target publics.
• Skill in organizing resources to meet tight deadlines.
• Ability to manage multimedia projects.
• Basic design skills using platforms such as Canva and Adobe Creative Cloud.
• Familiarity with social media management tools.
• Experience in supervising and managing staff, programs, and budget.

Experience:

• Highly creative with a successful track record of social media management.
• Proven success in corporate communications, media relations, and the development and implementation of marketing and communications strategies and tactics.
• Experience in digital design and creative content development.
• Familiarity with social media management tools.
• Up-to-date on best practices and the latest trends in digital marketing.
• Superior written and verbal communication skills.
• Strong leadership track record.
• Experience supervising staff, programs, and budgets.

Additional Considerations:

• Proven track record of success in social media and communications project management.
• Strong digital skills in the use of technology and social media.
• Experience in communications, journalism, public relations, or related field and demonstrated progressively responsible experience in public relations or related field essential.

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