Vibrant Emotional Health

We are seeking a dedicated Social Media Manager to join our team at Vibrant Emotional Health.

The Social Media Manager will be responsible for executing our social media strategy, overseeing content creation and posting for various programs, including the 988 Suicide & Crisis Lifeline and the national Disaster Distress Helpline. This role reports to the Director of Digital Communications and involves managing the Social Media and Communications Coordinator, among other responsibilities.

Key Responsibilities:

Social Media Management:

• Manage Vibrant’s social media properties, including Facebook, Twitter, Instagram, TikTok, and more, for multiple programs.
• Ensure that all social media content aligns with each program’s branding, tone, voice, and subject matter.
• Support the implementation and dissemination of mental health and suicide prevention best practices in the digital space.
• Assist in strategies for raising online revenue.

Social Media Strategy:

• Develop and implement a cohesive social media strategy aligned with the organization’s marketing objectives and brand identity.
• Conduct market research to identify trends, audience preferences, and the competitive landscape to inform the social media strategy.

Content Creation and Engagement:

• Oversee the creation and curation of social media content across all platforms.
• Collaborate with the design and content teams to produce visually appealing and on-brand graphics, videos, and other multimedia content.
• Manage relationships with moderators.

Campaign Management and Analysis:

• Plan, execute, and monitor social media campaigns to achieve specific awareness and marketing goals and KPIs.
• Utilize social media advertising platforms to create and manage paid social campaigns for maximum reach and engagement.
• Analyze social media performance metrics and derive insights to optimize content strategy and achieve KPIs.
• Prepare regular reports to communicate campaign results, trends, and actionable recommendations to the marketing team.

Influencer Engagement and Trend Monitoring:

• Identify and engage with relevant influencers, bloggers, and partners to amplify brand reach and credibility.
• Stay up-to-date with the latest social media trends, tools, and best practices to maintain a competitive edge and drive innovation in the organization’s social media efforts.

Qualifications:

• Bachelor’s degree in Marketing, Public Relations, Journalism, Media Studies, Communications, or a related field.
• 3-5 years of professional work experience in a marketing and communications department of a complex organization; editorial and/or public relations experience in a nonprofit mental health, health, or human services organization is a plus.
• 3-5 years of experience managing and publishing content on public-facing social media, websites, and other digital properties.
• Proficiency in social media management tools, analytics platforms, and advertising tools.
• Strong writing, editing, and communication skills with an eye for detail.
• Strong understanding of various social media platforms, algorithms, and audience behaviors.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
• Excellent time management and organizational skills.
• Interest in mental health and suicide prevention.
• Strong understanding of digital communities and online trends.

Benefits:

• Comprehensive benefits package, including medical, dental, vision, supplemental income insurance, pre-tax transit/parking, pre-tax FSA for medical and dependent care, and 401K.
• 4 weeks’ vacation, plum benefits, etc.

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