Michael’s Marc

Responsible for developing and executing organic social media strategies that align with our clients’ brand and campaign objectives and goals.

Your role will involve creating engaging content (a blend of static imagery, infographics, and video content), clever copywriting, building accounts and nurturing and engaging online communities in order to drive growth across various social media platforms (including, and not limited to, Facebook, Instagram, Twitter/X, YouTube, LinkedIn, etc.).

Key Responsibilities:

• Create and curate compelling content (text, images, videos) for social media platforms, including but not limited to Facebook, Twitter/X, Instagram, LinkedIn, and TikTok.
• Manage and maintain social media calendars, ensuring consistent and timely posting.
• Schedule approved social media content in Hootsuite on a weekly basis
• Monitor social media trends, emerging technologies, and industry news to inform content and strategy.
• Foster and engage with online communities, responding to comments, questions, and messages in a timely and authentic manner.
• Analyze performance metrics and generate reports to assess the effectiveness of social media campaigns. Use insights to refine strategies for continuous improvement.
• Collaborate closely with the Campaign Strategist, Office Coordinator, and Operations Manager to ensure brand consistency and messaging alignment, the quality of all content and posts, as well as the timely scheduling of all content.
• Collaborate with and submit requests to graphic designer and video production / editing vendors to produce content
• Stay updated on climate tech industry developments and integrate relevant information into social media content.
• Proactively identify opportunities for partnerships, collaborations, and influencer engagement to expand reach.
• Identify opportunities to repurpose high-performing content to increase audience engagement
• Update the work and task status via ClickUp
• Participate in weekly content strategy and status meetings with Campaign Strategist, Office Coordinator, and Operations Manager
• Continual quest to upskill and use new social media tools to improve performance

Qualifications:

• Bachelor’s degree in Marketing, Communications, Environmental Science, or a related field preferred.
• Agency experience (marketing, PR, advertising) a must
• Outstanding command of the English language
• Experience in organic social media management for advocacy/public affairs campaigns a PLUS
• Must be comfortable using various forms of technology, including ClickUp, Google Suite, Slack, Zoom, Hootsuite
• Strong understanding of social media platforms and trends.
• Must have a “solutions-focused” mindset and demonstrate the ability to problem-solve and troubleshoot
• Exceptional written and verbal communication skills with an emphasis on storytelling and messaging.
• Understanding the capabilities of graphic design and video editing tools
• Data-driven mindset with the ability to analyze social media analytics and adjust strategies accordingly.
• Excellent organizational skills, attention to detail, and the ability to manage multiple projects simultaneously and deliver according to weekly and monthly deadlines.
• Passionate about solving climate change
• Creative thinking and the ability to generate innovative ideas for social media campaigns.
• Ability to synthesize complex scientific data into bite size copy

GOALS:

Our Values: Inquisitive, imaginative, and agile in pursuit of purposeful creative strategy.

• Follow and integrate agency values in your daily work
• Diversify content formats and types for each client / campaign each month (motion graphics, static copy and images, video, infographics, etc.)
• Follow Michael’s Marc processes and protocols
• Display the ability to pivot with changing priorities and maintain a professional demeanor to ALL MIchael’s Marc team members while doing so
• Take ownership of all ads account and campaign-specific challenges that fall under your domain and scope of work, propose solutions, and see them through to completion
• Communicate with ALL Michael’s Marc team members respectfully and at all times

KPIs:

• Increase social media followers for each social media platform by 10% month over month
• Increase audience engagement and CTR’s for each social media platform
• Increase CTRs for each social platform by 10% month over month
• Analyze the types of content (video, infographics, blog posts, etc.) that performs best in terms of engagement, reach, and conversions. Use this data to inform and refine content strategy
• Adhere to draft and publication deadlines as assigned by Office Coordinator
• Use a balanced blend of static text and images, and video / text motion content on a week-to-week basis

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