BrandSafway

The BrandSafway team is seeking an experienced Social Media Manager to develop effective strategies to increase followers, create and oversee social campaigns, produce content, review analytics and make recommendations for continual improvement.

The successful candidate will be responsible for developing content in alignment with the Marketing & Communications team’s strategic initiatives, supporting brand building and recognition efforts and showcasing BrandSafway’s employer brand.

The Social Media Manager will be an excellent communicator, a versatile/creative writer, able to generate ideas independently and align with key internal stakeholder groups as needed. They will serve as a key driver in data collection and analytics that will continually improve the company’s social media practices over time. This role will report to the Director, Marketing and Public Relations.

Responsibilities

• Develop social media content plans that are consistent with the company’s brand identity
• Create consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
• Manage the social media editorial calendar
• Develop content including image sourcing and writing
• Support recruiting and hiring efforts, driving Talent Acquisition metrics
• Schedule and publish social media content on a timely basis
• Identify opportunities for storytelling including employee profiles and success stories
• Monitor social media channels including comments and direct messages, and escalate as needed
• Manage a high volume of daily social media posts across multiple accounts
• Monitor and evaluate the company’s social media presence and performance, developing monthly reporting, including social media KPIs and consumer feedback, making recommendations for improvement
• Perform other duties as needed.

Qualifications

• Bachelor’s Degree preferred
• Five to ten years of successful Social Media or Marketing experience
• Passion and talent for Social Media, showcasing creativity in both design and writing
• Excellent writing skills and attention to detail
• Self-starter, ability to succeed in a fast-paced, changing work environment
• Ability to collaborate with others and work in a team environment
• Possesses a sense of urgency and comfort managing deadlines
• Graphic Design skills desirable

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