Evoke Kyne

The Social Media Director will be responsible for the hands-on planning, management and implementation of social-focused client programs.

Typically, the Social Media Director:

• Serves as senior lead representing the social media team for at least 3 core social clients and/or major projects depending on overall scope of the client engagement
• Typically has 7-10 years’ relevant experience
• Manages assigned projects independently with 1-2 direct reports
• Actively participates in new business efforts, whether growing current business or helping to secure new clients
• Reports into the Vice President, Senior Vice President or Executive Vice President

Key Responsibilities

Client Partnership

• Develops and cultivates relationships with clients and external audiences
• Thoughtfully counsels clients based on social media landscape and business goals, showcasing ability to marry social media tactics up to client’s broader strategy; takes immediate action on client feedback
• Develops social strategies based on client objectives, defining measurable KPIs and proactively assessing results on an ongoing basis to set benchmarks, inform content strategy and ensure success
• Proactively directs planning and execution of social media projects ensuring timeliness, efficiency and high-quality delivery of results
• Possesses skills necessary to handle issues management, mobilizing teams to respond to issues and provide strategically sound recommendations to clients on how to handle/address issues
• Deep experience in developing social SOPs/playbooks and establishing channel guidelines
• Ability to coach and train client and internal teams in social and influencer best practices (e.g. 101 sessions) in collaboration with EVP
• Plays active role in developing and tracking budgets related to client social media activities, with ability to mentor mid-to-junior level staff on financials as appropriate
• Supports Global Head of Digital and Head of Social Media in monthly/quarterly forecasting and developing social media staff plans for core clients
• Able to gather information to make appropriate decisions for clients and internal teams
• Manages multiple priorities at once and with ease
• Serves as quality control and final review of social content prior to client delivery

Business Development & Operations

• Researches, develops and presents new business proposals, gaining more confidence and experience leading new business efforts
• Participates in organic/new business pitches with confidence
• Identifies and realizes opportunities for organic account growth by offering new social tactics, ideas and upsells current offering on the account where they are embedded
• Understands key issues to be considered when making decisions and has the ability to formulate strong recommendations based on experience and data
• Utilizes data to drive agency recommendations and idea generation including ability to lead social listening and research projects to uncover clear and actionable insights
• Demonstrates in-depth knowledge of social media strategies and platform nuances across primary social channels – Facebook, Instagram, Twitter, LinkedIn – with working knowledge of YouTube, Pinterest, Snapchat and TikTok.
• Demonstrates an understanding of Evoke KYNE’s mission and values and a commitment to the growth and success of the company
• Collaborates with EVP to continue to enhance social/influencer capabilities, suggesting new offerings or ways to elevate current practices and approaches

Leadership & Teamwork

• Works collaboratively with account teams and other specialty teams, with ability to seamlessly flex between teams / management styles
• Demonstrates initiative, resourcefulness and works through issues independently in as much as possible and effectively collaborates when appropriate
• Serves as a resource to account teams to educate and provide strategic counsel on social and influencer programs
• Proactively seeks continued education including via social platform trainings and external social and digitals skill-building courses
• Assists in onboarding new specialty team members and account team members to best practices for working with social team
• Provides direct and constructive feedback to junior team members, supporting them in developing fundamental skill sets (copywriting, research, project management, community management, etc.)
• Serves as a role model for junior team members
• Conducts annual reviews for direct reports (as appropriate) and regular check-ins, overseeing professional development and opportunities for growth and advancement
• Supervises junior staff by mentoring, motivating, coaching and providing clear and consistent feedback
• Role models company values and inspires an inclusive culture

Effective Communication

• Plays a major part in drafting and providing oversight in development of social media strategies inclusive of those for corporate and unbranded/patient channels
• Robust knowledge of social media best practices across channels and keen eye for reviewing social content for consistency, voice, channel nuances, brand/program style and developing analytics reports to report on results
• Collaborates with account teams to set appropriate timelines and follows established processes of leveraging strategic briefs and ensuring social team inclusion as appropriate
• Leads key aspects of client interactions and liaison with external agency and third party partners (e.g. vendors, social platform reps, influencers, etc.) to further develop communication skills
• Continues to proactively seek opportunities to further hone communications skills, including presentation skills
• Fosters and maintains strong relationships with online influencers and advocates and manages discovery exercises, leads development of influencer briefs, and develops strategies in collaboration with EVP.
• Manages and monitors workflow on accounts, anticipating and flagging staffing issues and offering solutions to EVP.

Desired Education & Qualifications

• Bachelor’s degree, preferably in communications, marketing, digital, business or health / science related field or equivalent experience
• 7-10 years’ communications or related marketing / advocacy / digital / social / health experience; partnership, US/global health issues or health product communications experience preferred
• Handles conflict diplomatically
• Team player, ability to work cooperatively across teams
• Delivers and accepts feedback well
• Has earned respect (internally and externally) and has leadership presence
• Ability to develop and maintain effective relationships/partnerships (internally and externally)
• Superb internal and external communications skills (verbal, written, listening)
• Confident and compelling style in communicating with clients, teams and external stakeholders
• Solid client relationship building and presentation skills
• Positive, professional and flexible attitude that lends itself to quality client service
• Experienced in successfully managing resources and budgets
• Track record of delivering results in social media and influencer engagement
• Demonstrates keen critical thinking skills and proactivity
• Proactive, self-starter; shows an entrepreneurial spirit
• Flexible and dynamic (e.g., willing to change and evolve thinking)
• Resourceful and proactively seeks solutions to challenges
• Knowledge of FDA social media guidelines and FTC influencer guidelines
• Working knowledge of paid social media strategies and capabilities
• Familiarity with Netbase or similar social listening platform
• Recognized project management aptitude

Evoke Kyne is an equal opportunity employer 

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