KTGY

KTGY is seeking a passionate and experienced Social Media & Digital Marketing Specialist. Our ideal candidate will be responsible designing and executing social media strategies, organic and paid, to reach our target audience and achieve marketing objectives; maintain and update the company website to optimize the client experience; and monitor and analyze digital outcomes providing recommendations to improve results.

The Social Media & Digital Marketing Specialist will report to the Director, Creative Services and will work closely with the marketing team to ensure a consistent branded experience across our digital platforms. This hybrid position will be based either in our Irvine, CA or downtown Chicago, office; we will consider candidates in proximity to our other office locations.

Duties and Responsibilities

Social Media (50%)

• Develop and curate creative and compelling content for social media, including but not limited to posts, images, videos, infographics, which align with the brand voice and identity.
• Collaborate with the Demand Marketing and HR teams to align social media efforts with broader marketing campaign strategies (e.g., national and regional campaigns, speaking engagements, conferences, etc.) and HR initiatives.
• Conceptualize and execute social media campaigns that align with marketing objectives to boost brand awareness, increase engagement and conversion rates.
• Oversee the day-to-day management of social media accounts (e.g., LinkedIn, Instagram, IGX2, Dwell and Archinect) scheduling and publishing posts, responding to comments and messages, and engaging with the audiences in a timely manner.
• Update social media platforms on a regularly scheduled cadence (e.g., cover image, company overview, etc.) to ensure visuals and messaging are current.
• Plan and execute paid social media campaigns, including ad creation, targeting and budget management, to support lead generation and other marketing campaign objectives.
• Collaborate with the Director, Creative Services to ensure our brand messaging, visual identity, and client experience are consistent across all channels.
• Create and implement a social media editorial calendar.
• Monitor competition to understand appeal of their marketing content and approach, identify and recommend ways to improve KTGY strategy.
• Stay up to date on social media trends, platform updates, and industry best practices, adapting strategies accordingly to maintain a competitive advantage.

Digital (30%)

• Work alongside the Director, Creative Services to improve the overall user experience and conversion rates.
• Manage company website updates/enhancements, including visual and storytelling for projects, press releases, news, speaking engagements and company culture.
• Manage the company Wikipedia page in collaboration with the Content Marketing Writer.

Analytics (20%)

• Monitor website and social media analytics to measure the success of campaigns and track key performance metrics.
• Prepare regular reports to provide insights and identify opportunities to optimize efforts to improve outcomes.
• Perform other duties as assigned.

Required Skills and Abilities

• Ability to effective handle multiple assignments concurrently, partner effectively and consistently meet deadlines in a fast-paced environment.
• Strong project management, problem-solving and organizational skills; detail-oriented
• Ability to effectively collaborate cross-functionally with stakeholders within the firm.
• The successful candidate will be personable, approachable with excellent communication skills; able to explain complex information clearly and simply.
• Ability to research and willingness to learn.
• Proficiency in content creation, including writing, image editing, and graphic design skills.
• Excellent grammar and proofing skills.
• Proficiency using the following software:
  • MS Office including Word, Excel, Outlook, Teams, and PowerPoint
  • Adobe InDesign
  • Illustrator
  • WordPress (preferred)
  • Google Analytics certification (preferred)
  • ASANA (preferred)

Experience and Education

• Minimum of 4 years of experience in similar digital media or social media role
• A/E/C-specific Marketing and Communications experience (preferred)
• Bachelor’s degree in Marketing, Digital Media, Communications; or equivalent preferred
• Exceptional knowledge of various social media platforms and their best practices.

As Part of the Team, You’ll Enjoy:

• Competitive base salary, company paid benefits, 401(k) employer match
• Professional Development Programs including continued education reimbursement and bonus’ on certain licenses
• PTO and Alternative Work Week Schedule
• Wellness benefits
• Access to mental health resources
• Being part of a team that is passionate about supporting the success of our internal employees!

The wage range that the Company expects to pay is $30/hour – $38/hour.

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