Informa Markets

As a Social Media Coordinator at Informa Markets Fashion, you will be a creative and fashion-driven individual responsible for developing and executing social media strategies and campaigns.

Your role involves supporting the Brand & Community team, engaging audiences, growing followers, and driving revenue across various live B2B events. This includes content creation, monitoring comments and messages, reporting performance, and collaborating with internal teams and external agencies.

Role Accountability and Duties:

• Coordinate and execute social media initiatives, projects, and campaigns across Instagram, Facebook, and LinkedIn.
• Assist in planning, managing, delivering, and reporting on all social media marketing initiatives, tracking campaign performance.
• Support the creation of project and content briefs, RFPs, and other briefing documents; actively participate in the briefing process with contractors and external agencies.
• Assist with video/photo capture and video editing, focusing on video and reels content.
• Pitch and develop regular content for social media channels, with a strong emphasis on video content.
• Collaborate with internal teams and external agencies to create impactful, conversion-optimized promotions.
• Stay updated on social media trends, execute influencer marketing initiatives, and manage brand ambassador programs.
• Provide onsite social media coverage support during shows and events, including live streams, video/photo capture, and posting.
• Support the Director of Brand & Community on additional initiatives, including budgetary tasks like processing invoices.

Qualifications:

• Bachelor’s degree in social media marketing or 2+ years of proven professional experience in social media, preferably with a focus on fashion and retail industries.
• Passion for fashion and retail, with a good understanding of the industry.
• Proficiency in Instagram, LinkedIn, and Facebook platform tools and management.
• Strong writing ability for SEO-optimized social media captions and experience in executing social marketing campaigns.
• Experience working with agencies, contractors (photographers, video teams, creators), and managing influencers/talent.
• Ability to analyze and interpret data, create reports, and provide insights to key stakeholders.
• Proficient in MS Office, including Word, Excel, and PowerPoint. Experience with tools like Hootsuite, Adobe Creative Suite, and Salesforce is a plus.

Additional Information:

• The pay range for this position is $50,000 – $55,000, depending on experience.
• Employee experience is a priority at Informa, offering a supportive, diverse, and ambitious work environment with flexible working patterns.
• Benefits include a learning and development plan, 15 days PTO, 10 national holidays, 4 days for volunteering, a day off for your birthday, competitive benefits with 401k match, paid parental leave, and more.

Why work at Informa?

• Join a supportive, diverse, and ambitious team that welcomes all types of candidates.
• Flexible working patterns and internal promotion opportunities.
• Learning and development plans to assist with career growth.
• Competitive benefits including 401k match, paid parental leave, and more.

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