Ernie Ball Music Man

Ernie Ball, the world’s leading manufacturer of strings and accessories and Ernie Ball Music Man, a leader in revolutionizing guitar and bass instruments, is seeking a motivated, organized, and driven Social Media Coordinator to add to our growing Marketing team!

You will have the opportunity to work on new projects and initiatives as assigned by the Digital Marketing Manager, learning first hand the ins and outs of the business. The ideal candidate will thrive in a fast-paced work environment and have the ability to pivot strategies efficiently.

Choose to be part of our local San Luis Obispo, CA team and become a driving force behind the social media marketing here at Ernie Ball and Ernie Ball Music Man!

This is an in-office / hybrid position where you will work with the creative and digital marketing team located right in the heart of Downtown SLO.

REQUIREMENTS

• Coordination, scheduling, delivery, and optimization of content for organic socials.
• A comprehensive understanding of music gear and/or instruments.
• Manage all online customer sentiment, customer service, audience engagement, and direct customer engagement.
• Heavy involvement in engaging with our current roster of 3,000+ artists and pursuing collaboration opportunities with new artists and influencers in the music/guitar space.
• Experience creating short-form social media video content and will be responsible for filming, ideating, and creating content for Reels, TikTok, and YouTube Shorts.
• Comprehensive understanding of how to actively execute social media, content creation, copywriting, influencer marketing, and inter-team communication.

PRIMARY DUTIES

• Day-to-day coordinating of social media posts and maintaining/optimizing best practices on all social media platforms (Instagram, TikTok, Facebook, Twitter (X), and YouTube).
• Prepare, schedule, and post organic social content based on brand strategies and campaign calendars.
• Work with the team to ideate, film, and create short-form social media video content.
• Assisting with copywriting and creating posts based on campaign strategy, ensuring that copy is both effective and on-brand.
• Execute social media community engagement initiatives, including assisting with customer service, and identifying any issues that require elevation.
• Engage with Ernie Ball’s family of artists and brand influencers and ensure that any relevant content is shared in a timely manner.
• Present any user generated content opportunities from artists, influencers, retailers, and the overall community to the team.
• Organize, document, and share product campaign launch coverage from relevant media outlets.
• Assist in building a successful customer journey through social media.
• Keep up-to-date and informed on new social media trends and adapt accordingly.
• Opportunities for social media coverage at Ernie Ball artist shows/music festivals, video shoots, and event activations.

QUALIFICATIONS

• Degree in Marketing or other related field.
• 1-3 years of experience in Social Media Marketing, Marketing Coordination, or related field.
• A background and knowledge with music gear and/or instruments is required.
• Must be proficient in Microsoft Office and Google Suite with basic knowledge of Adobe Creative Suite.
• Experience with Social Media Marketing for brands preferably with at least 50K followers or more – music or guitar industry brands are a plus!
• Experience with project management software such as Sprout, Hootsuite, Falcon, Brandwatch, or other is preferred.

Apply Now