Biltmore Farms

The Social Media & Content Specialist will work within a cross-functional team to execute for company digital channels, marketing, and communications efforts that help drive revenue, brand awareness, and thought leadership.

This Specialist will work with the marketing team to ensure that assigned projects and digital channels are completed in a timely manner, within budget, and meet brand guidelines and standards. This role requires the ability to be highly organized and adaptable to manage competing priorities effectively.

This position will report to the Digital Marketing Manager and collaborate with other Marketing, Branding, and Communications team members.

Please note that this position is based in-office with occasional remote opportunities.

Duties & Responsibilities

• Create digital content to fulfill campaign creative needs, from engaging copy to videos and image galleries.
• Execute, monitor, and track organic social media campaigns across all digital platforms.
• Create unique and engaging digital content for the company’s social media channels, websites, and e-newsletters.
• Execute content strategy across all social media platforms.
• Create compelling written content that drives enhanced search engine rankings.
• Make company website updates as needed.
• Manage and develop email creative and copy for company e-newsletters and blog posts.
• Monitor trends and identify and test new social media channels to meet/exceed KPIs set forth by the Marketing department.
• Coordinate digital, social, and email content for campaigns in conjunction with events and digital marketing team members.
• Coordinate with Biltmore Park tenants and Biltmore Farms marketing team to create and manage a content repository for social media channels and e-newsletters.
• Other duties and projects as assigned to support Marketing, Branding, and Communications goals and objectives.

Minimum Qualifications

Any combination of education and experience equivalent to:

• Bachelor’s degree in marketing, communications, English, journalism, or a related field; AND,
• Minimum of three (3) years of professional digital marketing experience.
• Digital content creation experience.

Preferred Qualifications

• At least two years of social media management experience and experience with a variety of social media management platforms and analytics.
• Working knowledge of Microsoft Office Suite, Adobe Creative Suite, and WordPress.
• Knowledge of SEO and digital marketing trends and management preferred.

Knowledge, Skills, And Abilities

• Excellent creative writing and verbal communication skills.
• Strong copywriting skills in a professional environment.
• Must be comfortable working both independently and as a team.
• Ability to complete projects while adhering to budgets and deadlines.
• Ability to consistently provide exceptional customer service.
• Possess professional communication skills for interacting with a variety of vendors, colleagues, leadership team, partners, and clients.
• Strong organizational skills to manage tasks and projects with minimal oversight.
• Ability to adjust the content of marketing and communications materials as needed by understanding the intended messaging and audiences.
• Proficient in MS Office Suite, Adobe Creative Suite, and WordPress.
• Ability to adjust to ever-changing priorities.

Why join Biltmore Farms?

• Annual base salary of $45,000 – $60,000, based on experience
• Annual bonus potential
• Outstanding medical, dental, and vision benefits coverage
• 401K retirement plan with employer matching program
• 10 vacation days, five (5) days sick leave, and 10 paid holidays annually
• YMCA membership monthly discount
• Fun wellness program with annual bonus of up to $600
• Incredible employee learning and growth opportunities
• Friendly and supportive work environments
• Employee engagement events and volunteerism

Apply Now