VARITE

This Contractor, Social Media Content position will play a vital role in supporting the company’s social media presence in North America and EMEA, particularly for its thought leadership program.

The role involves partnering closely with internal content, design, marketing, and compliance teams, as well as multiple agency partners. The goal is to execute best-in-class social media strategies and content while aligning with business priorities.

The Contractor, Social Media Content will be responsible for drafting various forms of social media and digital content, including short- and long-form copy, video/image concepts, on a daily basis across multiple platforms and thought leader accounts in North America and EMEA.

Key Responsibilities / Duties:

• Draft short-form and long-form LinkedIn posts and tweets for thought leaders (approximately 3 to 6 posts per week), often with same-day turnaround.
• Draft organic and paid post copy for the company’s North American and EMEA accounts across platforms (LinkedIn, Facebook, Twitter) to promote/reshare thought leader content, as needed (approximately 3 to 6 posts per week). Manage internal approvals and share paid content with an external agency.
• Create and/or conceptualize social assets (images, infographics, animations, videos, etc.) for each post in partnership with the creative team, adhering to best practices, suggested formats, and brand guidelines.
• Suggest engagements for all thought leaders on at least a monthly basis, including at least 5 to 8 engagements (mix of comments, likes, replies, etc.) customized for each thought leader.
• Support the social media team with project management, including securing necessary content approvals, maintaining and planning thought leader calendars in Airtable, and scheduling or publishing content as needed.
• Work closely with Compliance to ensure all regulatory requirements are met for social media content in both North America and EMEA. Regularly submit to the Compliance tracking system (RedOak).
• Maintain monthly analytics reports for each thought leader, including follower count and post metrics (impressions, engagement, video views, etc.). Regularly review metrics and assess content optimizations based on what’s working and what isn’t.
• Monitor peer executives’ social presence on a monthly basis and report on unique content and trends.

Work Experience / Knowledge:

• Bachelor’s degree in Marketing/Communications or related field is preferred.
• At least 5 years of directly related work experience in social media and/or digital content creation and campaign management.
• Interest or experience in financial services is preferred.

Skills / Competencies / Attributes:

• Passionate about social content and creative assets.
• Excellent writing, editing, and interpersonal skills.
• Deep knowledge of social media and digital trends and engagement strategy.
• Detail-oriented, capable of managing the process details of multiple posts across multiple accounts daily.
• Enthusiastic self-starter who thrives in a fast-paced environment, independently or in a team setting.
• Ability to work with cross-functional teams.
• Proficiency in Microsoft suite of products (Word, Excel, PowerPoint, Outlook, Teams).
• Prior experience in corporate communications, customer service, advertising, public relations, or online marketing is an asset.

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