Otter Products

Otter Products is currently recruiting for a Social Media Commerce Specialist to join our Social Marketing team. This role can be based at our Fort Collins, CO headquarters with a hybrid schedule or work fully remote anywhere in the United States.

As the Social Media Commerce Specialist, you will drive our social commerce efforts, growing our consumer reach across multiple platforms including but not limited to Meta Commerce Manager and TikTok Seller Center. In this role you will have the opportunity to own platform specific responsibilities including merchandising, managing storefronts, activating promotions, seller and marketing management and more with the objective of meeting consumers where they are to close a revenue stream gap.

If you have e-commerce and social media experience, possess working knowledge of Meta Commerce Manager, TikTok Seller Center, or other social media commerce management platforms, feed/catalogue management and analytics tools, and have a keen eye for detail while meeting tight deadlines, then the Social Media Commerce Specialist may be the perfect opportunity for you!

About Otter Products

Otter Products, we grow to give. From our founder’s garage in 1998 to the global technology leader we are today, Otter Products continues to drive growth through innovation.

Through our industry-leading brands – OtterBox, Liviri and OtterCares – we provide our partners the number-one selling and most trusted products in our categories. Our philanthropic spirit is the foundation on which we foster our partner relationships, allowing us to grow and to give – together.

By way of our charitable arm, the OtterCares Foundation, we support our communities and invest in our future through education that inspires kids to change the world.

And even as our global community of Otters continues to grow, our founder’s core values are still at the heart of everything we do. We measure our success by our ability to give back to our communities and strengthen opportunities for all.

Responsibilities

• Oversee day-to-day management of TikTok Seller Center and Meta Commerce Manager across all commerce/sales/communications/marketing activities.
• Own seller related responsibilities within these platforms such as merchandising and managing storefronts, activating social-specific promotions, oversight of order and return management, seller account health, and other seller related responsibilities.
• Create marketing strategies to drive growth and bridge the gap between organic and paid social teams to drive a holistic social commerce strategy.
• Serve as the subject matter expert for social commerce platforms, stay on top of platform and requirement changes as well as all technical and logistical requirements.
• Own relationships with external commerce reps at Meta and TikTok as well as internal IT/Developers for any technical needs.
• Lead regular internal check-ins across all stakeholders of social commerce activities including marketing, sales operations, finance, customer service, logistics, demand, legal, etc.
• Responsible for holistic social commerce sales/revenue reporting.
• Stay up to date on and seek out new opportunities to diversify revenue generating opportunities in the social space through early adaption and innovation and act as the lead for any new social commerce integrations.
• Research social commerce trends and conduct competitor analysis in the social commerce space to identify opportunities for continued growth, as well as successes in the social space.
• Partner cross-functionally with creative, content, product, paid media, e-commerce, finance, legal, customer service, and sales operations to ensure social commerce activities are in alignment with company strategy, branding, and are meeting or exceeding company objectives.
• Oversee TikTok affiliate strategy and execution via vetting affiliates, seeding product, and tracking performance
• Support and maintain a positive safety culture by following all safety policies and procedures and actively contributing to a safe working environment.
• Other duties as assigned

Qualifications

• Bachelor’s degree is required. Degree in Marketing or another business-related field preferred. Experience in lieu of degree may be considered.
• Minimum of three years of hands-on social marketing and reporting platform experience with an extensive focus on ecommerce is required.
• Experience with Meta Commerce Manager required.
• Experience with TikTok Seller Center preferred.
• Experience with affiliate marketing preferred.

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