Polaris

The Senior Associate Marketing Manager, Snow supports two critical aspects of our GTM plan – Social Media Marketing and Brand Marketing.

Key to success is understanding our customers, connecting with them where they are and engaging them with authentic, relevant content to achieve our overall business goals.

Social Media Marketing: This role will be responsible for management of our Snowmobile and Timbersled brands on social media. Driving insights to action through enhanced reporting, extending our digital footprint with new content opportunities, and more.

Copywriting and community management will be core to this role, with expectation to develop strategic campaigns, manage all efforts, optimize where applicable, and extend with paid and influencer opportunities.

Digital Marketing: This role will work closely with the Brand Marketing Manager and internal partners to plan and develop brand content for digital channels including web, email and paid media.

This includes content planning & management, brief development and copywriting, plus analytics & reporting to monitor and measure effectiveness of channels towards achieving overall business goals.

Content: A key responsibility of this role will be to work with internal and external partners to develop and capture brand content for model year launch and in-season marketing.

This position will own content capture and be responsible for assuring all photo and video needs are met, including but not limited to planning, shot list development, logistics, talent coordination, product coordination, content review and distribution.

Candidate should be passionate about powersports, its customers, and the supporting lifestyle. You should thrive in an environment where timely execution is of importance. A positive attitude, willingness to learn, strong interpersonal communication skills, and proven work-ethic are a must.

Essential Duties & Responsibilities

• Strategically manage the Polaris Snowmobile & Timbersled social media properties including Facebook, Twitter, Instagram and beyond
• Navigate social analytics and develop consistent social marketing reporting guidance and protocols
• Follow, guide, and develop brand voice standards
• Stay abreast of social and digital marketing trends, tools and developments
• Keep up-to-date and educate snow team on algorithm changes, new platform capabilities, and content trends
• Provide industry thought-leadership on social customer relationship development and social marketing
• Digitally integrate tactics with more traditional marketing
• Provide leadership and guidance to agency and other business partners regarding content creation and distribution
• Manage content development, working closely with internal and external partners, including social media content, model year content, in-season content and additional content as needed
• Own brand marketing emails and brand website content – in conjunction with team, determine monthly email content, develop briefs and write copy for email
• Work closely with internal digital team to plan and update website content to create consistent brand look, feel, tone and messaging.

Skills, Knowledge & Education

• 4-year Degree in Business, Marketing, Media, or related areas of study or equivalent work experience
• 2-5 years of social media marketing experience
• Experience in social media marketing with proven presence on personal platforms or client/brand examples
• Experience working with content capture partners
• Strength is short and long-form copywriting
• Excellent problem-solving skills, deriving sensible solutions for various business needs
• Strong communication and interpersonal skills with a knack for relationship building
• Detail oriented and organized
• Demonstrated ability to think critically and strategically for a variety of use cases
• Show a strong sense of agility and urgency
• Thorough understanding of powersports business/industry – snowmobile industry knowledge, experience and passion a plus
• 25% travel

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