Carnegie

Social Media Associates are responsible for paid social media advertising account setups, campaign and audience creation, bidding and budget management, and regular testing for Carnegie’s higher education clients.

Responsibilities:

• Social Media Campaign Management
  • Create social media advertising accounts and campaigns across all platforms per latest best practices
  • Pace social media advertising campaigns on a weekly basis to ensure contracted budget is spent
  • Monitor and health-check campaigns on a monthly basis for optimal performance
• Reporting and Analysis
  • Analyze campaign performance effectively based on monthly data trends seen in the platform and Looker Studio dashboards to create monthly insight notes that are client-facing
  • Craft meaningful recommendations for client review based on campaign data trends that will have a positive impact on performance
• Internal Teamwork
  • Work collaboratively in a team environment
  • Show thought leadership through contributions in team meetings, including bringing forward ideas about process improvements, new best practices, and ways to test new ideas and services
  • Keep pace with paid social media industry trends, sharing articles and updates from platform representatives to the team

Qualifications:

• Excellent attention to detail
• Strong problem-solving skills and the ability to adapt to new technologies
• Demonstrated ability to work as part of a team while simultaneously managing independent workload/tasks
• Ability to learn quickly and adapt to new and changing technologies
• Basic knowledge of the digital marketing landscape
• Proficiency with Microsoft Word, PowerPoint, and Excel
• Passion, energy, and enthusiasm for digital marketing and customer service/client success
• Effective communication and time management skills for a remote work environment as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis
• Physical ability to be in a stationary position at a desk and work at a computer for prolonged periods

Experience

• Bachelor’s degree required; Marketing/Advertising major or concentration preferred
• 1 year or less of relevant work/internship experience in the digital marketing space
• Working knowledge of or experience managing digital campaigns within Facebook Ads Manager, LinkedIn Campaign Manager, Snapchat Business Manager, and/or TikTok Ads a plus
• Data analysis experience preferred, particularly in analyzing digital campaign metrics to measure success
• Familiarity with Asana or other project management tools a plus

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