GoMacro

The Social Media + Partnerships Coordinator is an entry-level marketing role that will assist with managing GoMacro’s Brand Ambassador Program and any photo/video production needs for various social media channels, with an emphasis on Instagram Reels and TikTok video production.

Primary Responsibilities:

• Manage inbound ambassador applications and ensure a timely response to all applicants
• Ensure all brand ambassador troubleshooting needs are met, including serving as the first point of contact for any ambassador questions, ensuring all codes are live, and problem solving any new technical web issues to our web team
• Own, audit, and build upon current brand ambassador program to ensure a best-in-class program for our growing community
• Maintain effective and efficient community engagement across all social media channels
• Nurture and maintain long-term brand partner relationships by providing in-kind donations to events and organizations
• Ensure all appropriate partners are considered for ongoing campaigns and partnership opportunities
• Assist in third-party produced photo and video shoots each month, executed by a network of sponsored content creators. Producing responsibilities include but are not limited to: creative direction, product procurement, set design, wardrobe styling, caption copywriting, etc.
• Execute contracts with content creator and influencer partners while ensuring all licensing rights are being followed
• Organize the Marketing team’s content assets to keep relevant media up-to-date and easily accessible for company-wide needs
• Serve as a liason for the distribution of content to both internal and external partners
• Serve as the marketing team’s representative for company-wide file storage updates to ensure all team members are familar with and aware of all media resources
• Create photography and video content as needed to support ad hoc marketing initiatives
• Assist in ideation for social media content to achieve KPIs and support overall marketing strategy

• Must be a self-starter and have initiative
• Must have excellent organizational skills and attention to detail
• Ability to prioritize and manage time effectively
• Strong communication skills; speaking, presenting, writing, and editing
• Problem solving skills and desire to bring solutions to challenging business problems
• Ability to handle the pressures of a rapidly growing, and ever-changing work environment
• Experience delivering high-quality work on tight timeline

Position-Specific Skills Required:

• 1-2 years of experience in a social media, influencer, and/or brand ambassador management role
• Must have a passion for social media and be able to present new opportunities to evolve our ongoing strategy
• Ability to capture and edit video for Reels/TikTok and produce assets individually, on a deadline
• Comfortable being on-camera and executing brand-appropriate TikTok trends
• Ability to manage new and long-term influencer and creator relationships on behalf of the brand
• Ability to manage a high volume of emails and juggle multiple projects
• Microsoft Suite proficient
• Adobe Suite knowledge preferred
• Experience with GRIN preferred
• Prior Food and Beverage industry a bonus, but not required

Education/Training Required:

• Bachelor’s degree, Marketing or Communications preferred

Travel Required:

• Minimal travel required

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