Social Media Analyst
Overview
TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.
TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Responsibilities:
As an Analyst in the Global Communications team, your responsibilities will include:
- Providing frequent social media listening and media analysis reports, highlighting notable trends and brand mentions, and identifying key conversation topics and areas of risk.
- Analyzing the social media and traditional media landscape to supply actionable insight to communications teams across markets (full social listening, engagement, bounce rate, influencers, trend analysis, and more).
- Building narratives with data that are engaging and actionable.
- Updating and maintaining documentation on all reporting processes.
- Suggesting new ideas to improve the overall quality of reports and provide more value to key stakeholders.
Experience:
- 3+ years of hands-on social listening or data/statistical analysis experience, preferably with exposure to consumer insights and social media research.
- 3+ years of experience using social listening tools (preferably Sprinklr/Brandwatch, Agility PR Solutions).
- 3+ years of experience creating data visualizations, data storytelling, and creating a compelling story flow.
- Familiarity with social research, boolean searches, and unstructured data.
- Strong communication and presentation skills.
- Previous experience working for a global company.
- Minimum BA or BS degree required.
Note: The base salary range for this position in the selected city is $65,867 – $80,000 annually.
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Job Nature
Full Time
Job Location
New York