Brightway Insurance

Join us at Brightway as a Social Media Marketing Specialist and embark on a journey of creativity, innovation, and impact. We are seeking a passionate individual who can transform our online presence, engage our audience, and drive organic traffic to new heights.

If you’re ready to make your mark in the world of social media, this is the opportunity you’ve been waiting for!

At Brightway, we’re not just another company; we’re a family of forward-thinkers and franchisee partners committed to making a difference in the insurance market.

As a Social Media Marketing Specialist, you’ll play a pivotal role in shaping our brand’s digital narrative, forging connections, and amplifying our presence across social media platforms.

Key Responsibilities:

• Fuel Creativity: Collaborate with our team to develop, launch, and analyze compelling social media content that captivates our audience.
• Content Innovation: Curate and continuously refresh a content library that keeps our brand vibrant and relevant. Optimize content delivery to empower franchisees in their online engagement.
• Strategic Stewardship: Lead our social media strategy, managing posting schedules and conversation calendars to keep our brand voice consistent.
• SEO Expertise: Work with internal and external partners to infuse relevant SEO keywords into our conversations and posts for maximum impact.
• Reputation Management: Partner with our PR team for reputation management and social listening, using insights to fuel future content.
• Collaboration: Collaborate with various teams, including Franchise Marketing, PR, Ops/Engagement Center, On-Boarding, PR, and Agency Marketing Support to support organic content and campaign ideas.
• Brand Ambassador: Maintain and enhance our brand’s tone-of-voice and personality in all posts and responses.
• Analytics and Strategy: Analyze and report on monthly social media metrics, offering valuable recommendations to refine our strategy.
• Thought Leadership: Engage in relevant brand and cultural conversations, seizing quick opportunities to stay ahead.
• Influencer Engagement: Identify and connect with industry or financial influencers/media to inspire our social media strategy.

Education, Experience and Skills:

Bachelor’s degree in Marketing, Communications, or a related field, along with 2-3 years of related experience. Knowledgeable about Marketing techniques, and the importance of brand standards and must be proficient in Microsoft Office products (Word, Excel, Outlook, PowerPoint).

• Experience with social posting platforms like Hootsuite is a must.
• CRM experience is preferred.
• Familiarity with Marketing Automation software is a plus.
• Social Media certification from HubSpot, Coursera, or other platforms is a strong advantage.
• Exceptional attention to detail and cultural relevance in your work.
• A superior customer service mindset, ensuring high satisfaction levels.
• Superior interpersonal skills; must be able to deliver developmental feedback in a way in which it is well received
• Excellent verbal and written communication skills.
• Strong independent judgment and decision-making skills.
• Willingness to learn and implement new concepts and skills.
• Superior ability to manage time, activities, and resources effectively.
• A collaborative team player who contributes to collective success.

Employees at Brightway enjoy:

• Paid Time Off
• Medical/Dental/Life/Disability and Pet Insurance
• 401(k) plan with up to a 4% company-match
• Tuition reimbursement (regardless of course of study)

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