National Football League

The NFL Social & Influence Marketing department is looking for a Social & Influencer Marketing Associate to help with programming and content creation on various social media platforms.

This role involves planning social strategies, real-time coverage of NFL games, engaging with fans, and staying updated with the latest social media trends. The ideal candidate should have a strong background in content creation and a proven track record in the social media landscape.

Responsibilities:

• Create and manage day-to-day content on NFL owned social platforms (e.g., TikTok, Meta, Twitter/X, Reddit, Snap).
• Use analytics and insights to assess performance and adapt strategies accordingly.
• Celebrate football across all levels.
• Stay ahead of the latest trends in the social space.
• Identify opportunities for monetization and revenue generation in collaboration with sales and sponsorship teams.
• Conceptualize and execute big ideas throughout the NFL calendar.
• Collaborate with internal stakeholders for major events like Super Bowl, Combine, Draft, Pro Bowl, etc.
• Build relationships with social platform partners.
• Lead ideation and execution of editorial and marketing calendars in coordination with social programming staff.

Required Qualifications:

• Bachelor’s degree.
• 2-3 years of social media publishing experience.
• Experience programming social channels for a major brand.
• In-depth knowledge of the NFL, all 32 teams, and league players.
• Expertise in current and emerging social platforms.
• Proficiency in social analytics.
• Strong communication and organizational skills.
• Ability to multitask independently.
• Willingness to work nights, weekends, early mornings, and holidays.
• Team player with the ability to collaborate with various departments.
• Thrives in a fast-paced, “always-on” NFL news cycle.
• Strong eye for social-friendly content.

Preferred Qualifications:

• Previous NFL work experience is preferred.

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