St. Jude Children’s Research Hospital

As a member of the Social Media team, the Senior Social Media Specialist develops and schedules creative, strategic and innovative multi-platform organic and paid content to both foster brand loyalty and enhance the reputation of the research, patient care and workplace culture at St. Jude Children’s Research Hospital.

As a Senior Social Media Specialist, you will be responsible for developing strategies to increase our social media presence among target audiences. Additionally, the specialist will help monitor analytics to guide best practices and grow employee online engagement and advocacy. This individual will work closely with other members of the social media team and colleagues in the Department of Strategic Communication, Education and Outreach (SCEO).

The ideal candidate is a creative thinker with a keen eye for detail, a strong communicator, an energetic, self-starter and resourceful problem solver – someone who gets things moving and keeps them on track; and has an ability to work effectively in a matrixed team environment.

This individual has excellent written and oral communication skills, is detail oriented, demonstrates exceptional critical listening and analytical thinking, and an ability to juggle multiple projects with competing priorities. This individual also exhibits an understanding of emerging communication tools and new channels to align social media plans accordingly.

Job Responsibilities:

• Work independently and collaboratively in a high-volume, fast-paced environment to write, develop, review and edit compelling and engaging social media content while ensuring strategically appropriate messaging and accuracy and adhering to brand guidelines
• Develop and execute organic and paid social media campaigns in coordination with others
• Independently manage day-to-day content for our social media channels, @StJudeResearch, on Instagram, LinkedIn, Facebook, X (Twitter), TikTok, Threads, YouTube and Mastodon
• Monitor conversations, traffic and trends in social media through social media listening tools
• Work closely with our marketing team to develop and execute integrated marketing campaigns
• Engage with and identify opportunities for growing our target audiences on all St. Jude Research social media channels
• Maintain an editorial calendar for key social media initiatives in partnership with the Social Media Manager
• Assist with the development and implementation of a social media employee advocacy program
• Monitor social media performance by tracking metrics and analyzing campaign and messaging effectiveness
• Assist with producing and presenting social media insights and analytics reports to key stakeholders.

Minimum Education and/or Training:

• Bachelor’s degree in Marketing, Communications, Journalism, New Media, Public Relations or related field required

Minimum Experience:

• Five (5) years of experience in a related field required
• Experience in healthcare industry marketing preferred

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