Anker Innovations

Anker Innovations is a global leader in smart charging technologies and a developer of consumer products for the home, car and more. Founded in 2011, Anker quickly established itself as an innovator and market leader in intelligent charging solutions. Anker Innovations is a multinational consumer electronics company. Our various consumer brands, including Anker, Nebula, eufy, and Soundcore, develop innovative products that are sold worldwide. Today we have over 3000 employees in Asia, Europe, the Middle East and the United States. And we are always looking for top talent to join our team.

Responsibilities:

• Develop and implement a comprehensive social media strategy focused on short-form video content and community engagement to increase brand awareness and online presence.
• Manage and oversee the creation of engaging and innovative short-form video content for platforms such as TikTok, Instagram Reels, and YouTube Shorts.
• Monitor trends in social media tools, applications, channels, design, and strategy to leverage new opportunities for the brand.
• Engage with the online community, respond to comments, and foster a positive community environment.
• Collaborate with the marketing team to integrate social media with all marketing campaigns.
• Analyze and report on the performance of social media activities, providing insights and recommendations for improvement.
• Coordinate with influencers and content creators to produce collaborative content and campaigns.
• Stay up-to-date with changes in all social platforms, ensuring maximum effectiveness.
• Facilitate scaling brand and company awareness through various social media channels.
• Work with other departments to develop social media timelines that coincide with new product releases, ad campaigns, and other brand messages.

Qualifications

• Bachelor’s degree in Marketing or a related field, with 7+ years of experience
• Proven work experience as a Social Media Manager or similar role with a focus on short-form video content and community management.
• Excellent knowledge of TikTok (or Douyin), Instagram, YouTube, and other social media best practices.
• Data-driven, with a tool-oriented mindset, actively embracing AIGC.
• Experience with visual communication principles and video editing.
• Familiarity with web design and publishing.
• Strong copywriting and communication skills.

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