New Museum of Contemporary Art

The Senior Social Media Manager will manage all existing New Museum social media channels—Instagram (813K followers), Facebook (252K followers), and X/Twitter (379K followers)—and lead the strategy and development of a roadmap to launch the New Museum’s TikTok presence (as well as other new platforms, when relevant).

Working closely with the Marketing and Communications teams, this role oversees a robust multi-channel program designed to elevate artist voices, promote New Museum and NEW INC exhibitions, events, and initiatives, and broaden New Museum brand awareness and affinity.

A creative digital storyteller who is tapped into the latest social media trends and best practices, the Senior Social Media Manager manages content development and production, community management, analytics tracking and reporting, and training, and works on policy setting with the Director of Marketing and Digital Strategy.

This position reports to the Director of Marketing and Digital Strategy and plays a key role in the Department of External Affairs which reports into the Deputy Director.

Responsibilities

• Create world-class social media content designed to tell the story of the New Museum, increase brand awareness, provide potential visitors with clear and actionable value offers, including the promotion of exhibitions and events, and engage global audiences with institutional initiatives
• Lead the strategy and development of the roadmap to launch the New Museum’s TikTok channel, including content strategy and development, tone and voice, cadence, community management, goals and policy setting, analytics, and reporting
• Develop and maintain content calendar, identifying key moments for storytelling and engagement, outlining and implementing appropriate timelines to ensure all deadlines are met
• Oversee production and delivery of digital content in collaboration with Digital Marketing Manager and Digital Content Producer; manage all social assets
• Provide live coverage of Museum events as needed
• With the Director of Marketing and Digital Strategy, develop paid social media marketing strategies and execute campaigns
• Coordinate partnerships and special projects, building relationships with influencers and cultivating opportunities for creative collaboration and brand elevation
• Establish KPIs for all managed platforms and initiate a rigorous analytics process for data collection, testing, and reporting to measure success against goals
• Generate quarterly reports on social media activity, organic, and paid performance, and recommend actionable strategies for optimizing both paid and organic efforts across all channels
• Analyze and recommend new social media and/or scheduling platforms, stay on top of trends, and bring new ideas in social media and content marketing to the Marketing team
• Work closely with the Department of External Affairs team and other departments to implement social media strategies and communications plans for exhibitions, programs, and institutional initiatives
• Collaborate across departments to source stories and content development, ensure timely postings, and a balanced mix of content and messaging; specifically supporting NEW INC in the development and integration of its social media strategy as they embark on their tenth-anniversary year
• Grow audiences and build strong dialogue about Museum artists, exhibitions, institutional initiatives, and the new building across various channels to elevate brand awareness and cultivate engagement
• Provide best-in-class community management, engaging with commentors, influencers, comparative brands, and partner institutions across all managed platforms, including identification, escalation, and remediation of problematic or sensitive comments or accounts
• Other duties as assigned related to digital marketing, digital content production, and/or other digital communications projects

Requirements

• 4 – 5 years experience in digital communications/marketing with a strong focus on both organic and paid social media
• Proven ability to implement social media marketing strategies that increase brand awareness and engagement through the creation of multi-channel social media campaigns and social media monitoring, reporting, and response to issues in a timely manner
• A self-starter with proven organizational and multitasking skills, the ability to take initiative, work independently, proactively, collaboratively, and effectively under pressure with a wide variety of stakeholders, and develop timelines and meet deadlines
• Excellent communication skills and follow-through, including professional writing, editing, and interviewing skills, with a background in content creation and distribution preferred
• Abililty to navigate competing priorities, identify solutions, and communicate effectively with supervisor, colleagues, and stakeholders
• Experience with project management tools (Asana a plus)
• Aptitude in technology platforms, digital content delivery channels, and social media listening/measuring tools
• Fluency with PC and Mac platforms, Photoshop, and social media publishing platforms, such as Sprout or Hootsuite
• Interest in and knowledge of modern and contemporary art preferred
• Familiarity with Google and Meta Analytics preferred

Benefits We offer a full comprehensive benefits package that includes Medical, Dental, Vision, Employee Assistance Program (EAP), Flexible Spending Account (FSA), Health Reimbursement Program through the Difference Card, Commuter Benefits Program through the Difference Card, Voluntary Short Term Disability Plan and Long-Term Disability, Life Insurance, Retirement Plan, and other voluntary benefits.

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