StyleSeat

We are looking for an ambitious, strategic and hands-on marketing leader to join our small and passionate team as a Senior Social Media & Influencer Manager. Together, we’ll spread the word about StyleSeat and inspire our community of stylists and beauty Pros to build their personal and professional success.

We are seeking an expert communications professional with a strong background across social media and influencer marketing, ideally in the beauty/wellness/lifestyle space. The right candidate has a strong mix of communications, creative and strategic skills with a focus on creating high-performing content and building a community of brand evangelists. The Senior Social Media & Influencer Manager will play a pivotal role in driving the success and impact of the StyleSeat brand and offering for our Pros.

What you’ll do

Main Responsibilities

• Lead StyleSeat’s social media and influencer efforts, developing and posting compelling and engaging content that resonates with our audience across channels (FB/IG, TikTok, Pinterest, and other relevant social platforms).
• Work cross-functionally to develop the social media content calendar; engage our audience with compelling ongoing content series while supporting key business priorities (e.g., new product launches + education, community building + events, educational content, product support + education).
• Curate and cultivate meaningful relationships with a spectrum of influencers, creators, managers & agents to amplify the StyleSeat brand message; Define and execute influencer and creator strategy, influencer contracts, incentives and asset delivery.
• Own the StyleSeat social media accounts, including creation of the social calendar, scheduling, posting, and community management.
• Build out actionable reporting; Monitor growth and engagement across platforms, hit growth/engagement targets, track progress against KPIs and adjust future content accordingly, reporting this data to the wider team weekly or monthly.
• With our greater team, manage the community: respond to comments + messages across platforms, direct inquiries to the appropriate teams, engage customers + creators who are sharing our products on social, flag concerns to the broader team.
• Stay up-to-date on social platform updates, best practices, and new trends to ensure StyleSeat’s organic marketing strategies are always evolving with new information. Suggest new/experimental trends and initiatives, as well as changes to existing practices.

Specific deliverables (90 Days)

• Build out channel strategy, prioritizing the top 3 channels to reach and engage our Pro audience within 30 days.
• Set goals for follower growth, and develop a plan for achieving and tracking within 60 days.
• Identify, develop, and launch 3-4 content pillars for the social channel within 90 days.

Who you are

Successful candidates can come from a variety of backgrounds, yet here are some of the critical and nice-to-have experiences we’re looking for:

Must Have

• 5-7 years of experience in communications and social media with a proven track record of growing a brand following on social media platforms.
• Deep knowledge of and 2-3 years of hands-on experience posting on social platforms – Meta (Instagram/FB), TikTok, YouTube – including both organic and paid distribution strategies, as well as how to build platform strategies against specific business opportunities.
• A demonstrated ability to translate business objectives into compelling content for the social media channel, with measurable results.
• Experience recruiting, negotiating with, and building relationships with creators and influencers, focusing on brand-relevant talent and ROI-driven collaborations.
• Ability to lead peers, working on projects with multiple internal stakeholders and collaborators, including creatives, marketers, analysts, customers, etc.
• Comfort with statistics and analytics to measure results.

Nice to Haves

• Experience with creative tools and editing platforms such as Adobe Photoshop, Adobe Premiere Pro, Canva, Inshot, CapCut.
• Comfortable with UGC photography/filming/editing and being on camera.
• B2B experience in the beauty, health, and wellness industry is highly desired.

Salary Range

Our job titles may span more than one career level. The career level we are targeting for this role has a base pay between $111,500 and $130,000. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. Base pay ranges are subject to change and may be modified in the future.

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