Bath & Body Works

This Senior Manager of Social Media Strategy will work with the leader of Brand Strategy & Engagement to develop the channel and content strategies for the company’s Organic Social Media channels, driving innovation and forward-thinking plans along with strong performance and engagement across all owned channels.

The position is a key partner in engaging existing and new customers across social media, driving the content strategy and execution across channels. This role will partner closely with cross-functional partners to deliver innovative, engaging and fully integrated omni-channel campaigns.

Responsibilities

Social Media Strategy

• Lead the development of the strategic roadmap and campaign plans for the brand’s social media channels, including (but not limited to) TikTok, Instagram, Threads, YouTube, Facebook, Pinterest, X/Twitter, Snapchat as well as new and emerging channels.
• Deliver customer-first social media campaigns that drive FANDOM: aligning functional partners while driving relevancy and best-in-class engagement
• Liaise between strategic and operational marketing departments, marketing channel and creative teams to deliver fully-integrated omni-marketing campaigns. Partners seamlessly with Paid social team, external platform representatives and tool vendors to build collaborative strategies that meet channel objectives and business goals.

Social Media Operations & Execution

• Manage the day-to-day operations and deployment of social media platforms/content, including content calendar development + maintenance, content scheduling/publishing, enabling social commerce and ensuring compliance to legal and regulatory UGC processes.
• Lead the community management strategy and execution to increase brand engagement with Fans.

Social Media Content Creation

• Drive development and creation of innovative, trend-relevant, aspirational storytelling that inspires and engages fans across all social channels, delivering against the brand strategy to drive brand equity and promote key campaigns. Including planned and real-time creation.
• Implement Creator partnerships to drive new audiences and content innovation, collaborating with key teams (Influencer, Paid Social, PR) to increase buzz-worthy personalities and ambassador relationships.

Social Media Performance & Optimization

• Analyze Social channels and content to assess and optimize performance, identify trends, and outline key takeaways and recommendations — enhancing findings, Customer sentiment and trend to influence future strategies and collect in-the-moment opportunities.

Qualifications

• 7-9 years of relevant experience in-house or at an agency with at least 3+ years managing direct reports
• Experience working in beauty, consumer goods, fashion or retail industries preferred
• Ability to brief senior leaders, develop relationships with internal and external teams, and be solid support for immediate team members
• Experience in presentation development and visual storytelling
• Ability to think critically, curiously, strategically and innovatively, and change course as needed to achieve desired results
• Highly organized with the ability to project manage, self-start and prioritize against key business priorities for yourself and your team in a quick environment
• Proficient on Mac and in Microsoft Office: Powerpoint, Excel, Word, Teams and Outlook with an in-depth knowledge of social media management and analytics tools (ie Sprinklr, Dash Hudson, Netbase)

Education

• Bachelor’s Degree in Marketing, Communication or related field

Core Competencies

• Lead with Curiosity & Humility
• Build High Performing Teams for Today & Tomorrow
• Influence & Inspire with Vision & Purpose
• Observe, Engage & Connect
• Strive to Achieve Operational Excellence
• Deliver Business Results

Apply Now