Evidence In Motion (EIM)

Evidence In Motion’s Digital Marketing team is seeking a Paid Social Media Specialist that can help us in our mission to reimagine health care education.

If you are as committed to pushing boundaries and staying curious as we are, keep reading!

Responsibilities

What you will be doing:

• Manage, create and deploy PAID Social Media ad campaigns on Facebook, Instagram and other relevant platforms.
• Conduct competitive analysis, benchmarking, channel planning projections, and reach and frequency review.
• Set up ad tagging and tracking while working with University Partner stakeholders and vendors to implement pixels and form code placement on marketing web properties.
• Display excellent paid social media campaign management, budget management, and ad copywriting and editing skills.
• Administer planning and bid management tools to effectively deliver on campaign pacing and goals.
• Leverage analytics to analyze and report on campaign performance, including pacing, KPIs, trends and future recommendations regularly.
• Collaborate on data visualization dashboards for partner campaigns.
• Stay up to date on new advertising opportunities and social media industry trends and best practices.
• Manage data-driven campaigns through all aspects of multi-channel direct marketing, including planning, campaign execution and results monitoring.
• Monitor and respond to social media comments on behalf of partners where appropriate.
• Recommend campaign landing page strategies and collaborate with vendor partners on lander optimizations.
• Manage monthly invoices from partner advertising platforms.
• Deploy test and learn initiatives to deliver integrated engagement strategies.
• Identify, analyze and evaluate business opportunities using historical campaign performance, consumer research and competitive intelligence.
• Use problem-solving and organization skills, demonstrate attention to detail, and manage multiple high-profile campaigns.
• Coordinate projects by collaborating with the marketing team and interfacing with internal and external stakeholders.
• Collaborate with graphic design team and program strategists to ensure paid digital campaigns have an optimal user experience.

Qualifications

• Demonstrable platform expertise with Meta and other ad serving platforms
• Experience creating advanced audience segments
• Comfortable with both autonomous and collaborative work
• Outstanding communication and interpersonal skills
• Careful attention to detail
• Ability to handle data with confidentiality
• Ability to distill data and metrics into actionable insights that support clear recommendations
• Demonstrated ability to take ownership, juggle multiple work streams, and deliver on timelines
• Good organizational and time management skills
• Bachelor’s degree or higher in Marketing, Communication, English, or a related field
• 3-5 years of PAID Digital Marketing Experience
• 2-3 years of PAID social media ads planning and buying experience
• Experience working in an agency environment is preferred, but not required
• Landing page design and coding experience preferred

Apply Now