Marketing Specialist, Social Media

Overview

SeaWorld Parks & Entertainment

 

Busch Gardens is a place of thrills, fun and positive, lasting memories. And that’s just what its like to work here! As a key member of our team, you’ll play a major role in bringing happiness and excitement to people from around the world.

If you’re dedicated, dependable and driven to deliver exceptional guest service, this is a place for you!

What You Get To Do

  • Plan, manage and execute social media calendar based on park content and larger brand initiatives.
  • Curate and create unique content to share on owned channels that is relevant and supports key messages and campaigns.
  • Daily community management of social media channels and regular collaboration with guest services and SEA social care team.
  • Work with a variety of agencies and internal resources to develop creative assets for customized social-only content. This includes leading and organizing related social only focused content shoots.
  • Write photo and video briefs for any content requests to SEA creative services team for organic social.
  • Support content/brand team with on-site film & photo shoots.
  • Develop innovate channel engagement leveraging the strength and audience nuances of each core channel including Facebook, Instagram, X (Formerly Twitter) & TikTok
  • Compile, update and maintain weekly, monthly, and annual social media performance results for review

What It Takes To Succeed

  • Strong entrepreneurial spirit and proven ability to drive business development and outcomes using various digital marketing vehicles.
  • Ability to manage and prioritize diverse and complex projects while meeting stringent deadlines and seizing emerging opportunities.
  • Deep knowledge of the latest social media, entertainment and interactive trends and have a proven ability to assess and report consumer trends.
  • Editorial mindset that understands the content audiences consume and how to create content that is consistent with the park/Company’s brand voice, style and tone.
  • Excellent communication skills (written and oral) with an ability to adapt communication style to a number of different audiences.
  • Ability to work with various departments and within varying organizational structures to achieve park and Company goals.
  • Enthusiastic, confident change-agent, performer and team player with the ability and passion to work in a demanding and fast paced environment.
  • Ability to analyze and present social performance.
  • Strong project management skills and ability to manage the priorities of multiple stakeholders in a dynamic and demanding environment.
  • Comfortable appearing on camera for social projects/content needs and the ability to interact with park guests

Required Skills

  • Microsoft Office program
  • Photo and video skills a plus
  • Photoshop and video-editing software (Adobe Creative Suite, iMovie, etc.) a plus
  • Strong organizational skills
  • Read, analyze, and interpret general business documents and periodicals
  • Write routine reports, business correspondence, and procedure manuals
  • Effectively present information to individuals and group
  • Positively interact with guests and co-workers
  • Lift 20 pounds and push/pull up to 50 pounds

Other Requirements

  • 3+ years of social media and/or content creation experience required
  • Experience in content development for a growing social audience.
  • Experience with Google analytics and other measurement tools.
  • Experience using community management, scheduling, and reporting platforms such as but not limited to Khoros, Sprinklr, HootSuite, etc.
  • Intermediate Photoshop and video-editing software (Adobe Creative Suite, iMovie, etc.) experience a plus

The Perks Of The Position

  • Paid Time Off
  • Complimentary Park Tickets and Passes
  • Park Discounts on Food and Merchandise
  • Medical, Dental, and Vision Insurance
  • 401K Retirement plan
  • Voluntary Insurance
  • Life Insurance
  • Disability Benefits
  • Tuition Reimbursement
  • Dependent and Health Care Flexible Spending Accounts
  • Employee Assistance Program
  • Legal Assistance Plan

Apply Now

Job Nature
Full Time
Job Location
Williamsburg

Apply Now

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