Marketing Specialist, Social Media
Overview
SeaWorld Parks & Entertainment
Busch Gardens is a place of thrills, fun and positive, lasting memories. And that’s just what its like to work here! As a key member of our team, you’ll play a major role in bringing happiness and excitement to people from around the world.
If you’re dedicated, dependable and driven to deliver exceptional guest service, this is a place for you!
What You Get To Do
- Plan, manage and execute social media calendar based on park content and larger brand initiatives.
- Curate and create unique content to share on owned channels that is relevant and supports key messages and campaigns.
- Daily community management of social media channels and regular collaboration with guest services and SEA social care team.
- Work with a variety of agencies and internal resources to develop creative assets for customized social-only content. This includes leading and organizing related social only focused content shoots.
- Write photo and video briefs for any content requests to SEA creative services team for organic social.
- Support content/brand team with on-site film & photo shoots.
- Develop innovate channel engagement leveraging the strength and audience nuances of each core channel including Facebook, Instagram, X (Formerly Twitter) & TikTok
- Compile, update and maintain weekly, monthly, and annual social media performance results for review
What It Takes To Succeed
- Strong entrepreneurial spirit and proven ability to drive business development and outcomes using various digital marketing vehicles.
- Ability to manage and prioritize diverse and complex projects while meeting stringent deadlines and seizing emerging opportunities.
- Deep knowledge of the latest social media, entertainment and interactive trends and have a proven ability to assess and report consumer trends.
- Editorial mindset that understands the content audiences consume and how to create content that is consistent with the park/Company’s brand voice, style and tone.
- Excellent communication skills (written and oral) with an ability to adapt communication style to a number of different audiences.
- Ability to work with various departments and within varying organizational structures to achieve park and Company goals.
- Enthusiastic, confident change-agent, performer and team player with the ability and passion to work in a demanding and fast paced environment.
- Ability to analyze and present social performance.
- Strong project management skills and ability to manage the priorities of multiple stakeholders in a dynamic and demanding environment.
- Comfortable appearing on camera for social projects/content needs and the ability to interact with park guests
Required Skills
- Microsoft Office program
- Photo and video skills a plus
- Photoshop and video-editing software (Adobe Creative Suite, iMovie, etc.) a plus
- Strong organizational skills
- Read, analyze, and interpret general business documents and periodicals
- Write routine reports, business correspondence, and procedure manuals
- Effectively present information to individuals and group
- Positively interact with guests and co-workers
- Lift 20 pounds and push/pull up to 50 pounds
Other Requirements
- 3+ years of social media and/or content creation experience required
- Experience in content development for a growing social audience.
- Experience with Google analytics and other measurement tools.
- Experience using community management, scheduling, and reporting platforms such as but not limited to Khoros, Sprinklr, HootSuite, etc.
- Intermediate Photoshop and video-editing software (Adobe Creative Suite, iMovie, etc.) experience a plus
The Perks Of The Position
- Paid Time Off
- Complimentary Park Tickets and Passes
- Park Discounts on Food and Merchandise
- Medical, Dental, and Vision Insurance
- 401K Retirement plan
- Voluntary Insurance
- Life Insurance
- Disability Benefits
- Tuition Reimbursement
- Dependent and Health Care Flexible Spending Accounts
- Employee Assistance Program
- Legal Assistance Plan
Apply Now
Job Nature
Full Time
Job Location
Williamsburg