EWG

The Social Media Director, reporting to the Executive Vice President, Marketing and Communications, will be responsible for developing and administering a social media strategy designed to engage users, drive traffic and generate conversions.

We are looking for a motivated, enthusiastic social nerd who can enhance our brand and build strong online communities through our various social media platforms.

What you will do:

• Design and implement social media strategy to align with organization’s goals.
• Create weekly and monthly editorial calendars to promote organization’s work on social media.
• Oversee the development and implementation of social media content in line with each platform’s best practices and audience trends.
• Spearhead the creation of viral social content and campaigns, pushing us to innovate in our storytelling across platforms, tied to organizational priorities and in collaboration with related departments.
• Collaborate with creative, communications and government affairs teams to generate engaging campaigns around key initiatives.
• Identify new social media platforms where EWG might establish a presence and define strategy to build new audiences.
• Work with the EWG VERIFIED® team to support marketing goals, including working with brands. 
• Work with the Director of Impacts and Parterships to identify influencers and create social media packages to help drive engagement.
• Oversee updates to the community management guide detailing organizational practices about comment moderation and user engagement.
• Oversee Social Media Associate.
• Develop social media analytics reports to measure the success of social accounts and campaigns, to be delivered on a monthly basis.
• Oversee community management, ensuring timely response to questions.
• Provide recommendations, best practices and insights on an ongoing basis.
• Stay up-to-date with current technologies and trends in social media, design tools and applications.
• Manage monthly paid social budget and determine how to best use it to support organization goals, social referral traffic and channel growth. 

Qualifications:

• Experience: 5 or more years leading social for a nonprofit or consumer-facing brand.
• Keen understanding of the “social media world” – you have seen every meme, spend hours on Instagram and Twitter, and geek out about algorithms.
• Knowledge of social media analytics and reporting. Experience with publishing platform such as Sprout Social strongly preferred.
• Self-motivated; able to own projects and execute in a timely manner.
• Excellent time management, analytical, decision-making and organizational skills
• Experience implementing paid social campaigns across different social media platforms.
• Strong writing skills.
• You have excellent judgment, use common sense and learn new things quickly. You are a self-starter and a creative brainstormer.
• Ability to travel when required.

Preferred qualifications:

• Working knowledge of Photoshop or other graphic creation platforms a plus.
• Knowledge of EWG’s issues and a curiosity about the impact of the environment on our health.

Location: Washington, D.C., office

Benefits: Salary is commensurate with experience. EWG offers fully paid, excellent health care, paid parental leave and a tax-deferred 403(b) plan, including matched contributions. It’s a casual, growing office with 40+ engaging co-workers.

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