Digital Marketing & Social Media Manager
Overview
The Atlantic Club
The Atlantic Club is seeking a talented Digital Marketing Manager (DMM) responsible for driving attendance, engagement, and revenue growth for our organization and supporting revenue centers.
The DMM plays a pivotal role in supporting corporate initiatives, fundraising, and special events by crafting and executing the digital marketing and communications strategy. We are looking for a consummate storyteller with a strong background in copywriting, digital content creation, social media management, digital analytics, photography, and audio and video editing.
Job Responsibilities:
Social Media/Google:
- Manage all aspects of social media posting, strategy, and reporting for both paid and organic content across all platforms for all businesses.
- Act as the primary point of contact for all digital advertising representatives.
- Oversee and manage all digital business listings and reviews, including Google My Business, Bing Local, Yahoo Local, Yelp, and Google+.
Web:
- Track conversion rates and implement improvements to enhance the website’s user experience.
- Optimize the website for SEO and usability.
- Maintain and update all websites.
- Collaborate with team members on advanced website integrations, such as forms, Club Automation integration, ecommerce, KeepMe, Calendly, and other advanced programming features.
Email Marketing:
- Create content and distribute weekly e-newsletters to TAC Member subscribers.
- Recommend best practices for email marketing to educate the team and assist Junior Designers with additional newsletters when needed.
- Focus on advanced email features, introduce more landing pages into campaigns, implement retargeted email campaigns, and maximize the potential of platforms like Mailchimp and KeepMe.
- Develop an email calendar document with supportive content for the team to input.
- Collaborate with the Marketing Director to create a diverse calendar and measure increased engagement.
Digital Partnerships:
- Manage all digital partnerships, including but not limited to Coast Star, The Patch, Monmouth Moms, NextDoor, and TapInto RB.
- Oversee influencer campaigns.
- Summarize the performance and ROI of digital partnerships when applicable in the annual report.
Digital Marketing:
- Design an annual measurable digital marketing plan in alignment with the corporate marketing plan and strategies to enhance brand awareness and audience engagement.
- Plan and execute digital ad campaigns.
- Create digital editorial content and distribute it within social media communities.
- Monitor digital trends and continually explore and evaluate new opportunities.
- Collaborate with the Marketing Director on the functionality and development of The Atlantic Club APP (Smart Health Clubs).
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
Apply Now
Job Nature
Full Time
Job Location
Manasquan - NJ