Clayton Christensen Quotes

  1. “Innovation is the central issue in economic prosperity.”
  2. “The most powerful applications of disruptive technologies are those that directly compete against nonconsumption.”
  3. “A good theory helps you make sense of observed patterns, but a great theory enables you to make predictions.”
  4. “The best metric for success in innovation is the ratio of impact to effort.”
  5. “It’s easier to hold your principles 100 percent of the time than it is to hold them 98 percent of the time.”
  6. “Management is the most noble of professions if it’s practiced well. No other occupation offers as many ways to help others learn and grow, take responsibility and be recognized for achievement, and contribute to the success of a team.”
  7. “Disruptive innovations create jobs, efficiency innovations destroy jobs.”
  8. “The hardest part of a business model to emulate is the network of mutually reinforcing activities.”
  9. “Resources are often more fluid than we think.”
  10. “If you study the root causes of business disasters, over and over you’ll find this predisposition toward endeavors that offer immediate gratification.”
  11. “The only way to be truly satisfied is to do what you believe is great work.”
  12. “Disruptive innovation bypasses the existing value network, and eventually disrupts an industry.”
  13. “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”
  14. “Efficiency innovations are innovations that make the complicated more affordable and accessible.”
  15. “You can’t appreciate the solution if you don’t appreciate the problem.”
  16. “When you innovate, you’ve got to be prepared for people telling you that you are nuts.”
  17. “Disruptive innovations are not breakthrough technologies that make good products better; they are innovations that make products and services more accessible and affordable, thereby making them available to a larger population.”
  18. “It is easier to hold your principles 100 percent of the time than it is to hold them 98 percent of the time.”
  19. “Great companies can fail precisely because they do everything right.”
  20. “Decide what you stand for. And then stand for it all the time.”
  21. “A good strategy should not only create a closed-loop system but also leave room for a feedback loop.”
  22. “Focusing on customer needs leads to better products; focusing on your products disrupts industries.”
  23. “What is the job to be done?”
  24. “As a parent, you want to be focused on the child, not on the process.”
  25. “If you want to understand what shapes our world, it’s important to take time to look at the work of people who analyze, debate, and critique business.”
  26. “Our jobs determine to an important extent what we can see, and what is invisible to us.”
  27. “To succeed with innovation, find the right problem to solve.”
  28. “The concept of jobs to be done provides a lens through which we can more clearly see what people really want.”
  29. “It’s easier to hold your principles 100 percent of the time than it is to hold them 98 percent of the time.”
  30. “Never outsource your core competence.”
  31. “The more precision demanded by technology, the greater the likelihood of job displacement.”
  32. “Successful innovators always begin with the question ‘What job did someone hire that product or service to do?'”
  33. “We could disrupt the steel industry by investing in a new technology called minimills.”
  34. “Good management is not going to be sufficient to weather the disruptions that will happen.”
  35. “Motivation is an attribute we ascribe to others to explain why they behave the way they do.”
  36. “I find it useful to see the world through the lens of theory.”
  37. “Startups introduce products that perform new jobs and, as such, they expand the market.”
  38. “Resources are not defined by a balance sheet but by the customer.”
  39. “A good theory is one that holds until it’s wrong.”
  40. “The reason why bad management is so prevalent is that good management is so rare.”
  41. “An investment firm is a learning engine as well as an earning engine.”
  42. “Products themselves are resources to be used in solving a problem.”
  43. “Management’s job is not to prevent risk but to build the capability to recover when failures occur.”
  44. “I’ve concluded that the metric by which God will assess my life isn’t dollars but the individual people whose lives I’ve touched.”
  45. “Creating new growth platforms is not simply a matter of throwing money at the business and hoping for the best.”
  46. “Management innovation can be transformative.”
  47. “Disruptive technologies aren’t good or evil. They simply are.”
  48. “Fulfillment is the product of how we manage our desire.”
  49. “Finding the right job to be done may take time, but the reward is sustainable, profitable growth.”
  50. “When the job has been defined incorrectly, the product development process doesn’t go well.”
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