Oral-B devised a clever PR strategy during the initial phase of the global pandemic to guarantee that the latest high-tech toothbrush, the Oral-B iO, would be delivered securely. To ensure the toothbrushes were distributed without human interaction, the company dispatched a fleet of specially designed drones and robots in August 2020. As a part of their […]
Oral – B Publicity Stunt Read More »
“your most valuable asset ― your attention.” “It’s an offer you present to the marketplace that cannot be compared to any other product or service available, combining an attractive promotion, an unmatchable value proposition, a premium price, and an unbeatable guarantee with a money model (payment terms) that allows you to get paid to get
Alex Hormozi Quotes Read More »
“People convince themselves. We convince them of nothing.” Understanding consumers at a deep and empathetic level add value to the sales approach rather than on your product and its features and benefits. Demand is about a fundamental struggle Supply and demand are two different perspectives in sales. When you’re getting a restful eight hours of
Bob Moesta (JTBD) Insights Read More »
“Innovation is the central issue in economic prosperity.” “The most powerful applications of disruptive technologies are those that directly compete against nonconsumption.” “A good theory helps you make sense of observed patterns, but a great theory enables you to make predictions.” “The best metric for success in innovation is the ratio of impact to effort.”
Clayton Christensen Quotes Read More »
“The job of every single business on the planet is to do just one thing—to make people happy. When you find ways to do that, you win.” “The two most important things we can do are to allow ourselves to be seen AND to really see others. The greatest gift you can give a person
Bernadette Jiwa Quotes Read More »
“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” “On the web, you are what you publish.” “Don’t fear sharing
David Meerman Scott Quotes Read More »
How can you give a fuck what people think when they don’t have the full picture? And more importantly, how can you judge someone when you don’t have the full picture? Those who spit hate out of their mouth are wildly broken inside, I’m not mad at them, I feel sorry as fuck for them.
Gary Vaynerchuk Quotes Read More »
“Think big. Start small.” “Waiting for perfect is never as smart as making progress.” “The only thing worse than starting something and failing is not starting something.” “Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.” “Don’t find customers for your products, find