Academy of Art University

The Social Media Creator & Specialist supports and drives the overall efforts and strategic vision of the department and collaborates with various stakeholders within the institution. This Film Maker and Social Media role focuses on creating, shooting, editing, putting together, and disseminating integrated campaigns that increases the Academy’s brand awareness, enhances its brand reputation globally, and ensures brand messaging cohesiveness across all marketing channels throughout the student journey lifecycle.

This position focuses on leveraging the TV/OTT, PR, earned media and online reputation of the school to enhance the Academy’s brand equity. Qualified candidates will enjoy the fast paced, exciting environment with a lot of variety. Candidates must be very flexible, with exceptional film making and shooting skills.

To be considered for an interview, candidates must submit a reel.

Additional Responsibilities Include:

• Inject creative and innovative thinking to best craft and deliver messages about the institution’s brand value into the right medium for various audience groups (high school students, transfers, military, career-changers).
• Work closely with internal/external marketing channel managers to develop strategies that enhance the institution’s brand image. Identify new and emerging channels, media, and partnerships to expand the reach to our various target segments.
• Consistently write web, digital, and marketing copy. Shoot, edit, record & deliver stills, digital video, & digital media, that can advance the brand voice and story.
• Work with senior marketing leadership to present brand insights to refine and improve the overall brand strategy and roadmap.
• Measure the impact of earned media and branding campaigns/initiatives on increasing the brand equity (awareness, experience, and reputation) of the institution and overall enrollment conversion rate.
• Devise and test new branded campaigns focused on increasing awareness of degree and non-degree options.
• Identify and build strategic relationships (alumni, influencers, journalists, and media outlets), partnerships (industry and community leaders), and support systems to strengthen the Academy’s brand and image.
• Actively plan and execute all aspects of marketing activities including: Channel Marketing, Brand Marketing, Drive new student enrollment, Develop strategy, campaign execution, optimization, and reporting of all digital and traditional TV ads campaigns, Create timely and high-quality production of campaigns, and Create graphic art images for social media and other marketing campaigns.

Qualifications:

• Deep love of art and artists – understand studio culture and arts education.
• Thorough knowledge of Social Media.
• Bachelors’ degree in related field preferred
• Proficiency in writing web, digital, and marketing copy.
• At least two years’ experience film making, shooting stills and digital video, editing stills and digital media, deliver finished stills and digital media.
• At least three years’ experience shooting directing editing and producing digital and still shoots.
• Experience creating graphic art images for social media and other marketing campaigns.
• Ability to thrive in a fast paced, goal-driven environment.

Compensation: $66,560/annual

Benefits:

Academy of Art University offers full-time employees health insurance, 401k options, paid vacation based on years of service (15 days’ accrual at start), paid holidays, paid sick leave and a commuter benefit program. The Academy also offers full-time employees an opportunity to take one undergraduate course tuition free each semester. Full-time employees also have access to our multi-lane swimming pool, two fitness centers and our many recreational programs, including our NCAA Division II events.

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